PWSD 2012 Meeting Schedule

All meetings are held on Saturdays. Please check the location as meetings are held at various locations each month.
Doors open — 10:00 AM
Networking — 10:00 to 10:30 AM
Meeting and presentation — 10:30 to Noon
More networking — Noon to 12:30 PM

Let us know you’re coming:

Be sure to RSVP to our next meeting.  You can either pay at the door, or pay through PayPal when you RSVP. We look forward to seeing you!

February 4
Facebook for Authors and Publishers
Jeniffer Thompson
Monkey C Media
at the Encinitas Library

February 25
Book Trailers: Using Video to Promote Your Book
Laura Becken, HandBookLive
Reo Carr, San Diego Business Journal
at the Encinitas Community Center

March 31
ebooks and eReading: The Changing World of Publishing
David Woghan
SellBox.com
at the Carlsbad Dove Library

April 28
Solid Gold Marketing: Discovering Your Dynasty
How to Use Speaking to Mine Gold and Boost Book Sales
Sheryl Roush
at the Carlsbad Dove Library

May 26
The Author-Agent Relationship and Your Publishing Options
Kevan Lyon
Marsal Lyon Literary Agency
at the Carlsbad Dove Library

June 30
Use Your Book to Sell You and You to Sell Your Book
Deidre Maloney
Momentum
at the Carlsbad Library

July 28
Sell More books Online
Jeniffer Thompson
Monkey C Media 
at the Carlsbad Dove Library

August 25
Indie Publishing With Amazon
Thom Kephart
Amazon
at the Encinitas Community Center

September 29
How to Communicate with More Success and Less Stress: The Publishers & Writers Edition
Sarita Maybin
at the Carlsbad Dove Library

October 27
Naming Workshop: Branding You, Your Book, and Your Business
Liz Goodgold
RedFire Marketing and Branding
at the Carlsbad Dove Library

November/December
Annual Holiday Party
FREE and open to the public
at the Encinitas Community Center


February 4, 2012
Encinitas Library

Facebook for Authors and Publishers
Jeniffer Thompson, Monkey C Media

Build your online community and your local community will follow. Facebook is a great way to find more customers, promote local events, in-store sales, and find out what your buyers are looking for most. Learn how to get in touch with your market using online polls, downloadable coupons for friends and followers, offer special deals in your exclusive online Facebook store, and leverage more Facebook power through plug-ins and apps..

About the speaker: Jeniffer Thompson is an Internet Marketing specialist and Web site strategist. She has more than 18 years experience working in the publishing industry and holds a Bachelor’s in Communications/Journalism from SDSU. Mrs. Thompson is the author of Web Site WOW: Turn Your Web Site Into Your Most Powerful Marketing Tool and the creator of the popular Web Site WOW seminar series. Learn more at www.JenifferThompson.com.

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February 25, 2012
Encinitas Community Center

Book Trailers: Using Video to Promote Your Book
Laura Beken, HandBook Live
Reo Carr, San Diego Business Journal

This presentation covers:

  1. Specific examples of book trailers: what types of trailers are being made and what each type tries to accomplish.
  2. Different visual styles and how to decide which one might work for your book.
  3. Planning (how to start) and organizing (how to structure) your own video.
  4. Professional and DIY approaches.
  5. Use of YouTube and other platforms to showcase your video.
  6. Aspects of new digital technology and how it affects the publishing world.
  7. The role of video and where it fits within the printing world.
  8. The changing landscape of digital media.

About the speakers:

Laura Beken,
Co-founder and Vice Preseident
HandBookLive

As Vice President of HandBookLive Laura oversees day to day operation of HandBookLive.com, a video management platform and an online consumer portal where companies post video guides for their products and services. HandBookLive enables companies to create effective online video and syndicate it to websites and mobile devices. The company won the 2011 SD Chamber of Commerce “Most Innovative Product/Service” award.

Laura worked as a web designer, a programmer as well as a video editor and was also a competitive figure skater and coach.

Laura holds a bachelor’s degree in Psychology and in Visual Arts/Media from UC San Diego.

Reo Carr
Editor-in-Chief
San Diego Business Journal,
Corporate Vice President of Digital Media
California Business Journals

As Editor-in-Chief, Reo oversees news and production operations for the San Diego Business Journal. As Corporate Vice President of Digital Media, Reo leads the online and digital media efforts for four California Business Journal publications including the development of new media and social media products.

A journalist for more than 25 years, Reo has focused his career on business reporting and editing. The newspapers he has lead as an editor and publisher have won numerous local, regional and national awards.

He holds a bachelor’s and master’s degree from San Jose State University with post-graduate work in publishing and business at Stanford University and UC Berkley.

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March 31, 2012
Carlsbad Dove Library
ebooks and eReading: The Changing World of Publishing
David Wogahn
SellBox.com

David Wogahn is set to deliver his update and on what’s new in eBooks and eBook publishing. David will share his perspective on the state of the market in 2012, key trends, eBook/eReading resources, case studies, eBook marketing and the 5 steps of eBook publishing: designing, formatting, conversion, quality control and distribution. Whether you are self-publishing your first book, planning a strategy for your backlist, or simply curious about the future of reading, this session is for you.

About the speaker: David Wogahn is a 25-year publishing veteran and founder of digital media consultancy Sellbox.com. He also cofounded Times Mirror Multimedia and the FANSonly Network (now part of CBS Sports). David published his first e-books in 1991 and has since worked extensively in both business and consumer media publishing utilizing a variety of media delivery methods including websites, CD-ROM, syndication, e-Books, e-Mail and print.

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April 28, 2012
Carlsbad Dove Library

Solid Gold Marketing: Discovering Your Dynasty
How to Use Speaking to Mine Gold and Boost Book Sales

This is a double-loaded program — addressing public speaking and marketing skills!

In this interactive program, you will discover the Mother Lode of use-able ideas:

  • Tap into the rich veins of unique markets for selling your books
  • Strike it rich in the streams of self-publishing
  • Leverage public speaking to promote your book, gain credibility — and boost sales!
  • Mine more nuggets from your efforts to build your empire
  • “The Golden Guide” — what gets placed where in your promotional materials to get radiant results

What’s a “dynasty” you ask? Our speaker has created over 100 products and programs, including seminars, teleclasses, webinars, workshops, audio programs, DVDs, etc., and published 13 books (so far)….

About the Speaker: Sheryl Roush, a professional speaker for 25 years, will openly share her journey, which has taken her from her native San Diego, and from owning five graphic design studios, to becoming an internationally top-rated speaker, over 3,000 presentations, and numerous speaking tours throughout nine countries. She owes thanks to the PWSD and coaching from Bob Goodman for helping get her “self-published” books (6 titles in a series) placed into Borders. As a marketing designer, she received four international design awards, plus journalism awards. Her Heart of a Military Woman book, won 2009 “Best Spiritual/Inspirational” from the San Diego Book Awards (the only contest she entered). She has been interviewed by Montel Williams(twice–on her books). As a conference [presenter, she has opened for Marie Osmond, closed for Geena Davis, and spoken alongside Olivia Newton-John and Suze Orman. Two chapters of the National Speakers Association awarded her their “Member of the Year” and Toastmasters International honored her as their sixth woman (in 116 countries out of 4.4 million members) to earn the elite Accredited Speaker designation. A noted speaking coach, she has trained the NFL’s award-winning San Diego Charger Girls for the past 12 seasons in their public speaking and media interview skills. She is President/CEO of Sparkle Presentations, Inc.

View her book series site, blog: www.HeartBookSeries.com
View her dynasty at: http://www.sparklepresentations.com/book_store.asp
View videos, read blog posts and get tips at: http://sherylroush.com/

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May 26, 2012
Carlsbad Dove Library

The Author-Agent Relationship and Your Publishing Options
Kevan Lyon
Marsal Lyon Literary Agency

The Path to Publication

Is your dream is to see your book in print? Kevan Lyon of Marsal Lyon Literary Agency willoutline the varied paths to being published in an ever-changing publishing market. From finding an agent to considering publishing your book yourself, she will detail the steps to determining what path may work best for you and what you should expect along your journey.

About the Speaker: Kevan Lyon is a Literary Agent and partner with Marsal Lyon Literary Agency. She has more than 20 years in the publishing business, including 8 years as a Literary Agent and 17+ years on the wholesale, retail and distribution side of the business, Kevan brings an informed and unique perspective to her work with clients. Her background on the buying and retail side of publishing affords her helpful insight into what types of books will sell and how to market them. Kevan holds an MBA from the Anderson School of Management at UCLA.

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June 30, 2012
Carlsbad Dove Library

Use Your Book to Sell You and You to Sell Your Book
Deirdre Maloney
Momentum

For many of us, writing and speaking go hand-in-hand. Whether we write about it it or talk about it matters less than that we’re expressing meaningful messages about the things we believe in.

The good news is that each of these distinct skills – writing and speaking – directly leads to the success of the other. Published authors find new levels of interest and credibility when pursuing speaking engagements, and effective speaking can dramatically increase the number of books sold.

How can we as published authors create effective strategies to get the best of both worlds? How can we leverage our excellence in one area to achieve our goals in the other? What’s the difference between a book pitch and a speaking pitch and how should each be crafted?

Deirdre Maloney will cover it all. Deirdre’s efforts to find success in speaking and selling books began immediately upon publishing The Mission Myth. Since that time and after several mistakes, false starts and mishaps, Deirdre figured out how to get what she wanted from both. She now speaks regularly at conferences big and small, and uses each opportunity to get her books sold. She’ll share the tips and tricks she figured out along her journey to help you do the same.

About the speaker: Deirdre Maloney is an author, speaker and the proud President of Momentum, which helps nonprofit organizations meet their missions through better business. Through informative and entertaining presentations, as well as customized services like strategic planning, board development, executive coaching and marketing strategies, Deirdre helps organizations make and keep their momentum for optimal success.

Deirdre comes by her expertise honestly, having served as the executive of a multi-million dollar nonprofit organization, a board member for multiple organizations, a media specialist, marketing director, technical writer and broadcast news producer. With experience working with organizations like The San Diego Foundation, the Colorado Nonprofit Association, and the Association of Fundraising Professionals, Deirdre brings a unique understanding of the nonprofit sector and the keys to its success.

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July 28, 2012
Carlsbad Dove Library

Sell More Books Online
Jeniffer Thompson
Monkey C Media
Carlsbad Dove Library

Join us on Saturday, July 28th as Jeniffer Thompson, of Monkey C Media, reveals all the bells and whistles of the new and improved PWSD website:

  • Learn how to optimize your PWSD page
  • What to include and why it will increase your overall exposure
  • Announce your upcoming book events
  • Contribute to the PWSD community blog
  • and more….

Plus, learn how to get your own site ranked in the search engines and drive traffic to your own website.

  • Learn why you need a professional website
  • What makes an author site powerful
  • How to optimize your site for more visibility, drive traffic, and sell more books.

This is one meeting you won’t want to miss!

Plus, Chad Thompson, of Chad Thompson Photography will be offering professional head shots for just $35. Everyone needs a professional headshot, so don’t miss out!  Visit his website to reserve your space today.

About the Speaker: Jeniffer Thompson is an Internet Marketing specialist and Web site strategist. She has more than 15 years experience working in the publishing industry and holds a Bachelor’s in Communications/Journalism from SDSU. Mrs. Thompson is the author of Web Site WOW: Turn Your Web Site Into Your Most Powerful Marketing Tool and the creator of the popular Web Site WOW seminar series. She uses her marketing prowess and passion for publishing to empower authors around the country. Her passion for Internet Marketing shines through in every class she teaches—attendees walk away feeling empowered, inspired, and armed with the know ledge they need to take their Internet presence to the next level. She is a board member of PWSD (an IBPA affiliate) and Read Local San Diego. She is the co-founder of Monkey C Media, a full-service design house offering author services—including author websites, book cover design, branding development and Internet Marketing strategies. Learn more at www.JenifferThompson.com

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August 25, 2012
Encinitas Community Center

Indie Publishing  With Amazon
Thom Kephart
Amazon
Encinitas Community Center

This is a crash course overview on the independent publishing opportunities Amazon offers through CreateSpace, Kindle Direct Publishing and Author Central, among others. Learn how to use these services to distribute your book in print, digitally to Kindle devices and apps, and then connect with your customers.

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September 29, 2012
Carlsbad Dove Library

How to Communicate with More Success and Less Stress: The Publishers & Writers Edition
Sarita Maybin

In this interactive presentation you will learn how to communicate in a way that gets your ideas heard and encourages the cooperation of others. You will also discover how to keep the contagious effect of naysayers’ negativity from rubbing off on you and find out how to set limits with people who make unreasonable demands. Sarita will share her Top 10 Positive Communication Phrases and three ways to say “NO” nicely!

About the Speaker: Sarita Maybin is an international speaker and communication expert whose upbeat and interactive style allows her audiences to have fun learning how to stay positive, constructively confront tough communication situations and work together better. Her client list includes Hewlett Packard, Kaiser Permanente, Los Angeles County, Department of Navy and the Las Vegas Convention Center among others. Since 1993, Sarita has spoken in almost all 50 states, Puerto Rico, Canada, England, Asia, Mexico and Iceland. She has been interviewed on TV and radio shows about her book – If You Can’t Say Something Nice, What DO You Say? 

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October 27, 2012
Carlsbad Dove Library
Naming Workshop: Branding You, Your Book, and Your Business

Liz Goodgold
RedFire Marketing and Branding

Your readers really do buy a book by its cover AND by its title.  Most authors just guess at the process and ask a few friends, but Branding Guru Liz Goodgold is ready to spill the beans to ensure your title sizzles and sells.

Learn how to incorporate you brand vocabulary into your titles and how to make your brand soar.  Liz will show you how to create a winning title that creates “flawless recall” and much much more.

As a bonus one lucky attendee will be selected for a “coach and call out” session in which Liz will help you with both your brand and your book title.

About the Speaker: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.

Liz’s talks are the epitome of “edutainment” – blending information, education, humor, and real-world examples. This fireball of energy takes issues directly from her audience demonstrating how branding is the key to boosting business.

Liz is a practicing “branding guru” having worked for such major clients as the World Trade Centers, Sharp HealthCare, Quaker Oats, and Univision, so that she knows what works and what doesn’t.

An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, CNBC, CNN, The Wall Street Journal, and The New York Times. Visit her at redfirebranding.com or follow her on Twitter.

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Date TBA

Location: Encinitas Library – 540 Cornish Drive, Encinitas, CA 92024

Annual Year-End Celebration and Social

Our annual end-of-the-year celebration! Please join us for the annual Publishers and Writers of San Diego Holiday Party, in the Community Room at the Encinitas Library. Holiday music will be provided by Marie Haddad, and we will serve light refreshements. Please bring a copy of your book to display, and a book to donate to Traveling Stories, a nonprofit that sets up libraries in third-world countries (www.travelingstories.org).

Most importantly, bring a friend or colleague. This is a terrific way to learn about PWSD. Free!

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