PWSD 2013 Meeting Schedule
Doors open — 10:00 AM
Networking — 10:00 to 10:30 AM
Meeting and presentation — 10:30 to Noon
More networking — Noon to 12:30 PM
Let us know you're coming:
January 26
Sreenwriting
Marni Freedman
Monkey C Media
at the Carlsbad Dove Library
February 23
So You Want to Be An Author
Charmaine Hammond
at The Valley Club
March 30
The Science of Character Naming
Sharón Lynn Wyeth
Author and Speaker
Encinitas Community Center
April 27
The Publishing Apocalypse: It’s the End of the World as We Know it
Andrew Zack
The Zack Company, Inc.
Location TBA
Writing and Publishing Today -- The Essential Role of an Editor and Publishing Nuts & Bolts
Larry Edwards
Journalist and Editor
The Carlsbad Dove Library
June 29
Marketing Secrets from a Best-Selling Independent Author
Sheri Fink
The Carlsbad Dove Library
July 27
The Basics of Creating a Book Publicity Plan
Julia Drake
Julia Drake PR
The Carlsbad Dove Library
August 31st
Self Publishing v. Traditional Publishing, a fight to the death? An IP Attorney’s Perspective
The Carlsbad Dove Library
September28
Ebook Publishing Update
David Wogahn
The Carlsbad Dove Library
October 26
To Be Announced
Ann marie Houghtailing
Encinitas Community Center
November
No Meeting
December 13
Annual Holiday Party
FREE and open to the public
La Costa Valley Club
January 26th, 2013
Carlsbad Dove Library
SCREENWRITING
Come Learn the Craft Of Screenwriting with Marni!
Have you ever dreamed of taking your work to the big screen?
This fun and interactive workshop will include:
- The Differences between Screenwriting and Novel writing
- The Basics of Adaptation - How to take your novel and turn it into a screenplay
- Creating a marketable film story idea
- Loglines, what are they and how to use them
- Utilizing the Hero's Journey to Sell Your Work
- The 10 Most Popular Genres in Hollywood
- 6 Simple Steps to Screenplay Structure
- An introduction to utilizing the Beat Sheet.- a vital tool that will shape your screenwriting forever
Note: If people e-mail me in advance, I can send them the handouts (otherwise can e-mail them after the lecture/workshop)
Marni Freedman is a produced, published and award winning writer. After graduating as an award winning student from the USC School of Filmic Writing, Marni began her career with her play, “Two Goldsteins on Acid,” which was produced in Los Angeles. She worked as a script doctor for Fox Searchlight, Disney, and other film companies and worked as a script agent for the Mary Sue Seymour Agency. One of her plays was made into a film, “Playing Mona Lisa,” and was produced by Disney. She has published articles in several magazines and online sites, worked as a ghost writer for a “how to” book series and is currently in demand as a book editor and script doctor. Currently, around San Diego, you can find Marni teaching writing workshops at San Diego Writers Ink, UCSD Extension and running the popular San Diego Screenwriter’s group, The Writer’s Circle.
So you want to be an author!?
The Valley Club
2280 Calle Barcelona
Carlsbad, Ca. 92009
Join Charmaine Hammond, an award winning and bestselling author of On Toby’s Terms (Bettie Youngs Books, Sept. 2010), Toby The Pet Therapy Dog & His Hospital Friends (Bettie Youngs Books, Aug. 2011) and soon to be released GPS Your Best Life and Toby Says Be A Buddy, Not A Bully books (also Bettie Youngs Books) as she shares how to make your book a business, not an expensive hobby! Her new program Your Book As a Business- the ultimate guide, will be a new way of looking at your book, and its future success.
In less than two years Charmaine has written four books, developed a number of products for the corporations she serves as a professional speaker and trainer, and has had one book in development to become a major motion picture.
The secret? She treated her book as a business. In this presentation you will discover how to:
- Make your book a business
- Learn how to maximize your use of Amazon
- Discover the inside scoop on planning a book launch and virtual campaign
- Develop systems to every aspect of book writing, promotion, media, events, marketing and platform building
- And, create a community of champions and sponsors to sell your book and sponsor aspects of your book business
Charmaine is author of the bestselling book On Toby’s Terms which is in development to become a motion picture! Charmaine is also author of Bounce Forward, Toby The Pet Therapy Dog, and the co- author of GPS Your Best Lifecharting your destination and getting there in style.
Charmaine has been featured on many TV and radio programs including Alberta Prime Time, CTV, Global News, CTSTV, CBC Radio, CTV, CHAM 820 Radio, and many forms of print media.
Visit Charmaine's website
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The Science of Character Naming
Sharón Lynn Wyeth
Author and Speaker
Encinitas Community Center
How do writers know what to name their characters? If you have the correct name, everybody can identify with that character and buy into what he is doing. However, the wrong name separates your audience from your character as readers cannot identify with your character. There are certain names that traditionally mean bad guys like Brutus or Bruce. Similarly there are names that indicate the good guys like Maria and Mary. Misnaming your character spells certain death for your material. How can you make sure that you have the right name?
Sharón Lynn Wyeth (said Shah-rone Lynn Y-ith) has developed Neimology® Science, the revolutionary study of how the placement of letters in a name affects who we are. Her first book "KNOW THE NAME; KNOW THE PERSON, How a Name Can Predict Thoughts, Feelings and Actions” is an Amazon bestseller that earned a Literary Excellence Award. Come here what she has to say about names and how to determine the perfect name for your characters.
The Publishing Apocalypse: It’s the End of the World as We Know it
Andrew Zack, The AZack Company, Inc.
Location TBA
Random House is merging with Penguin. The Department of Justice has sued to change the way books are sold. Traditional publishers are providing services for self-publishers. And agents are becoming publishers. To quote Battlestar Galactica, “What the frack is going on?” Join veteran literary agent, author coach, and publisher Andrew Zack as he tries to sort it all out and provide authors with guidance on the best way to get published. From the traditional to the guerilla, he’ll take a look at it all.
Andrew Zack is president of The Zack Company, Inc., a literary agency, and Author Coach, LLC, an author coaching and editorial consultation service, as well as publisher of Endpapers Press. A publishing veteran with nearly a quarter-century in the publishing business, Andy has worked in-house and freelance for many major publishers. He began his literary agent career at Scovil Chichak Galen Literary Agency in New York, and started his own firm in 1996. In 2006, he moved to San Diego, CA. His areas of interest for both TZC and AC are wide and varied, covering nearly all areas of fiction and nonfiction. A complete list of representation areas can be found at www.zackcompany.com. Those interested in author coaching services or managed self-publishing options should visit www.authorcoach.com.
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May 25th, 2013
Writing and Publishing Today -- The Essential Role of an Editor and Publishing Nuts & Bolts
Location TBA
The program will cover:
-- why writers need editors
-- what editors do
-- when the manuscript is completed, what next?
-- publishing options, tips and traps
Larry Edwards is an award-winning investigative journalist, professional book editor, publishing consultant and the author of three books. His most recent book, “Dare I Call It Murder? -- A Memoir of Violent Loss" won first place in the 2012 San Diego Book Awards, unpublished memoir category. He formerly served as business editor of San Diego Magazine and editor of The T Sector magazine, Maritime Quarterly, and the San Diego Log newspaper. He has served as a judge for the San Diego Book Awards since 2005.
Marketing Secrets from a Best-Selling Independent Author
Location TBA
Sheri Fink, local author of the #1 best-selling children's books, The Little Rose and The Little Gnome, will share her inspirational journey to becoming an independent children's author as well as her marketing and social media strategies for maximum success. Learn how to cultivate and grow your Fan base, how to leverage word-of-mouth marketing to spread the word about your book, and how to use social media for fun and profit. Whether you're independently published, traditionally published, or hoping to one day be published, you'll receive valuable insights from this session.
Sheri Fink is a #1 international best-selling, award-winning children’s author and creator of “The Whimsical World of Sheri Fink” children’s brand. Sheri writes books and gives talks that inspire and delight children while planting seeds of self-esteem. Her first book, The Little Rose, was a #1 best-seller on Amazon for over 60 weeks, became the #1 Top-Rated Children’s eBook on Amazon, and won a gold medal in the Readers Favorite International Book Awards. Her subsequent books, The Little Gnome and Exploring the Garden with the Little Rose debuted on the Amazon best-seller list. Her next book, The Little Firefly, will be published in March 2013.
The Basics of Creating a Book Publicity Plan
Location TBA
The Basics of Creating a Book Publicity Plan: Why do you need publicity? Because you can have the greatest product in the world and if nobody knows about it – it won't sell. It’s like the proverbial tree falling in the woods. Publicity is the art of building awareness of your book and platform with your target audience. The objective is to gain positive coverage by connecting media with the audience for your book. Coverage may include reviews, interviews, profiles, feature articles, guest articles, op-eds, and mentions of your book, you, and/or your brand/platform. Julia Drake will take you through the step-by-step process of building your author platform and social media network to pre-launch strategies and book release timing to the actual media campaign and how to continue to build exposure for your book for years to come.
Julia Drake is the founder and owner of Julia Drake PR, a boutique literary publicity company that specializes in customized press campaigns, social media marketing, innovative book events, author websites and promotional videos. Julia has appeared as a speaker on many industry panels at IWOSC, UCLA, the Women’s National Book Association, PALA (Publishers Association of Los Angeles) and the Lambda Literary Foundation. She holds a Bachelor's Degree in film from UCLA and a Master's Degree in Screenwriting from The American Film Institute. For more information, please visit: http://www.juliadrakepr.com
Self Publishing v. Traditional Publishing, a fight to the death? An IP Attorney’s Perspective
Location TBA
Mark Reichenthal practices in the areas of intellectual property, licensing, new media, entertainment law, book publishing, and general business contracts.
Prior to joining Branfman Law Group, P.C., Mark was a Senior Counsel at Wiley Publishing, Inc., publisher of the wildly successful and famous “…For Dummies” series where Mark was responsible for managing the day-to-day legal affairs of the company including the negotiation of book contracts, supervising the enforcement of the “…For Dummies” trademark, and all company trademark and copyright licensing.
Mark earned his Juris Doctor degree from California Western School of Law in 1995 and a Master of Science Degree in Book and Magazine publishing at Pace University in 1992. After joining the Bar, he was the Contracts Manager for Vivendi Universal’s software division. Mark is very involved with the Bar Association of North County San Diego as he was the Co-Chair of its Intellectual Property Section and Editor in Chief of its North County Lawyer. Currently, Mark is serving as a member of the North County Lawyer Editorial Committee, its Board of Directors and a Co-Chair of the Business Section. Mark is admitted to practice law in California.
