Metadata Mysteries Solved! with David Wogahn

When: Back to Calendar April 30, 2016 @ 12:00 pm - 2:00 pm
Where: San Dieguito Methodist Church
170 Calle Magdalena
Encinitas,CA 92024
Cost: $20.00 ($10.00 for Members)
Contact: Karla Olson
Categories: Monthly Meetings

Successful book selling begins with placing publishing your book’s metadata –title, subtitle, format, price, genre, keywords, etc. For most self-published authors, using MyIdentifiers, the Library of Congress, CreateSpace and/or IngramSpark, KDP, NookPress, Apple iTunes and sometimes eBook aggregators such as Smashwords, Draft2Digital and Bookbaby, can be confusing, frustrating, and time-consuming, but getting this right establishes a foundation for long-term success. In this presentation you will learn best practices, available options, and tried-and-true techniques for preparing your book and/or eBook for optimum distribution and sale.

BONUS: Join us for our first “Talk into Action” workshop following David’s presentation.

Tools, Tips and Techniques to Help Readers Find You and Your Books

12:30 to 2 pm

This interactive, personalized workshop picks up where our presentation leaves off. It is 90 minutes and limited to a maximum of 12 people/minimum of 5. Participants will be expected to complete a brief “homework” assignment prior to the meeting including links to up to three books for David’s pre-workshop analysis. This workshop goes beyond the fundamentals of ISBNs and distribution setup and includes:

  • Optimizing profiles and metadata for websites and social media accounts.
  • How to research categories on Amazon to improve your chances of reaching best-seller status.
  • How to research and test keywords using Google, Amazon, and other available tools.
  • Using content marketing to build your author platform and attract more attention to you and your book.

We will use the online presence and books of the attendee’s tools to learn for each other.

Workshop fee:
$49 member
$69 nonmember

To get the most out of the workshop, sign up as early as possible. No one will be admitted on the day of the presentation, as preparation – by both participants and presenter – is key. You can pay for the workshop on Paypal when you RSVP. Only paid reservations will be honored. David Wogahn will contact you about advance work.

Our presenter is David Wogahn, a specialist in book and author online presence optimization, and the president of Sellbox, an indie publishing services company. David is the author of two books and two videos courses including Register Your Book: The Essential Guide to ISBNs, Barcodes, Copyright and LCCNs, and the course Distributing and Marketing eBooks.

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