GETTING TO YES: Converting Book Browsers to Book Buyers in the Age of Overload with Peter Hildick-Smith

When: Back to Calendar February 25, 2017 @ 10:00 am - 12:00 pm
Where: Carlsbad Dove Library
1775 Dove Ln
Carlsbad,CA 92011
USA
Cost: $20.00 ($10.00 for Members)
Contact: Karla Olson
Karla@publisherswriters.org
Categories: Monthly Meetings

Getting a book reader to discover, let alone gain deep enough interest in a new book to commit to read it is tough enough – but it’s just half the book revenue challenge.
Based on the latest national book buyer data from Codex-Group, less than 1/3rd of books read by regular book buyers generate any publisher, author, retailer or agent revenue! The majority of those are either borrowed, downloaded for free or bought used—at best benefiting 3rd party resellers and their ecommerce agents.
In “Getting to Yes”, Codex-Group president and founder, Peter Hildick-Smith will share the company’s latest findings, mapping today’s increasingly complex book buyer journey – from initial book discovery to ultimate conversion to a new book purchase – identifying the obstacles and opportunities this journey presents for renewed industry sales growth – and the critical importance of each book’s unique message as the gateway to new book readers and buyers.

 

Photo of speaker Peter Hildick-SmithPeter Hildick-Smith founded Codex-Group in 2004, to help book publishers, retailers, authors and agents develop consumer led strategies, platforms and titles – pioneering large sample, quantitative pre-market testing to determine the highest impact strategies, programs and messaging – before launch.

Codex has been featured in The New York Times, Wall St. Journal, CBS Evening News, Forbes, Wired, The New Yorker, The Atlantic, New Republic, Smart Money, Salon.com and Marketplace.

Prior to founding Codex, Peter was CMO, GE Capital Consumer UK and SVP, Customer Management for GE Capital Retail Services. He was also V.P. Marketing, Bantam, Doubleday, Dell Young Readers, School, College and Library businesses, and Corporate V.P. Merchandising.

He is a board member of the Book Industry Study Group, and earned his MBA, Marketing from Wharton, and BA, Comparative Literature from UPenn.

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