Book Publicity 101 with Holly Watson

When: Back to Calendar July 29, 2017 @ 12:00 pm - 2:00 pm
Where: Carlsbad Dove Library
1775 Dove Ln
Carlsbad,CA 92011
Cost: $20.00 ($10.00 for Members)
Contact: Karla Olson
Categories: Monthly Meetings

Learn the basics of book publicity and what you can do for yourself and what might best be handled by a professional book publicist.

Examples of topics addressed include:

  • How to create a press kit
  • Media list creation and timing of mailings, from galleys through finished books
  • How to schedule bookstore events
  • The importance of providing digital galleys
  • What an author should expect from working with a professional book publicist

Holly Watson HeadshotBio: 

Holly Watson specializes in national and local publicity campaigns for literary and commercial fiction, serious and creative non-fiction, as well as select food, health and science titles. With two decades of experience working with major publishing houses including Viking Penguin Books, Liveright / W.W. Norton & Co., Akashic Books, Harper One, Ecco, and Cassava Republic Press, Holly has created campaigns and events for a wide range of bestselling, award-winning authors. These include T.C. Boyle, Stewart O’Nan, Terry McMillan, Garrison Keillor, Yvon Chouinard, Paul Freedman, Michael Pollan, Ruth Ozeki, Linda Greenlaw, Douglas Brinkley, David Allen, Robert Greene, Irvine Welsh and many others.

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