During this pre-conference workshop, you'll get up to speed on specialized Amazon programs that can help you reach more customers, increase sales, and expand your brand. Topics will include selling books and other products through Amazon Advantage and Seller Central, optimizing your Amazon product pages using special promotional tools and Amazon's brand registry, and leveraging Amazon Advertising to get in front of shoppers. There will also be a discussion of how to develop new product lines for sale on Amazon and elsewhere.

Ian Lamont is the founder of i30 Media Corporation. His media career has spanned more than 20 years across three continents, including a stint in the British music industry and a six-year residence in Taipei, where he learned Mandarin and worked for a local TV network and newspaper. Returning to the Boston area, he shifted into digital media, building websites for Harvard University, developing online services for technology publisher IDG, and serving as managing editor of The Industry Standard blog platform and prediction market. Later, Ian founded two ventures, including a mobile software company and i30 Media, which publishes In 30 Minutes guides (in30minutes.com). The guides help people understand mildly complex subjects, including business, software, and medicine.

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