Next Meeting:

July 27, 2013
Carlsbad Dove Library
1775 Dove Lane
Carlsbad, CA 92011
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Julia Drake is the founder and owner of Julia Drake PR, a boutique literary publicity company that specializes in customized press campaigns, social media marketing, innovative book events, author websites and promotional videos. Julia has appeared as a speaker on many industry panels at IWOSC, UCLA, the Women’s National Book Association, PALA (Publishers Association of Los Angeles) and the Lambda Literary Foundation. She holds a Bachelor's Degree in film from UCLA and a Master's Degree in Screenwriting from The American Film Institute. For more information, please visit: http://www.juliadrakepr.com

The Basics of Creating a Book Publicity Plan: Why do you need publicity? Because you can have the greatest product in the world and if nobody knows about it – it won't sell. It’s like the proverbial tree falling in the woods. Publicity is the art of building awareness of your book and platform with your target audience. The objective is to gain positive coverage by connecting media with the audience for your book. Coverage may include reviews, interviews, profiles, feature articles, guest articles, op-eds, and mentions of your book, you, and/or your brand/platform. Julia Drake will take you through the step-by-step process of building your author platform and social media network to pre-launch strategies and book release timing to the actual media campaign and how to continue to build exposure for your book for years to come.

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With Sheri Fink
The Carlsbad Dove Library
June 29, 2013 @ 10:00 am - 12:00 pm

Sheri Fink, local author of the #1 best-selling children's books, The Little Rose and The Little Gnome, will share her inspirational journey to becoming an independent children's author as well as her marketing and social media strategies for maximum success. Learn how to cultivate and grow your Fan base, how to leverage word-of-mouth marketing to spread the word about your book, and how to use social media for fun and profit. Whether you're independently published, traditionally published, or hoping to one day be published, you'll receive valuable insights from this session.

Sheri Fink is a #1 international best-selling, award-winning children’s author and creator of “The Whimsical World of Sheri Fink” children’s brand. Sheri writes books and gives talks that inspire and delight children while planting seeds of self-esteem. Her first book, The Little Rose, was a #1 best-seller on Amazon for over 60 weeks, became the #1 Top-Rated Children’s eBook on Amazon, and won a gold medal in the Readers Favorite International Book Awards. Her subsequent books, The Little Gnome and Exploring the Garden with the Little Rose debuted on the Amazon best-seller list. Her next book, The Little Firefly, will be published in March 2013.

Writing and Publishing Today -- The Essential Role of an Editor and Publishing Nuts & Bolts
May 25, 2013
The Carlsbad Dove Library

The program will cover:
-- why writers need editors
-- what editors do
-- when the manuscript is completed, what next?
-- publishing options, tips and traps

Larry Edwards is an award-winning investigative journalist, professional book editor, publishing consultant and the author of three books. His most recent book, “Dare I Call It Murder? -- A Memoir of Violent Loss" won first place in the 2012 San Diego Book Awards, unpublished memoir category. He formerly served as business editor of San Diego Magazine and editor of The T Sector magazine, Maritime Quarterly, and the San Diego Log newspaper. He has served as a judge for the San Diego Book Awards since 2005.

IBPA’s scholarship program provides opportunities for affiliate members who are interested in advancing their publishing program to attend IBPA’s annual Publishing University and to become successful independent publishers. IBPA awards one scholarship to each affiliate, each year. Applications are submitted to the regional affiliate, not directly to IBPA. The affiliate then sends all applications received along with their recommendation(s) to the IBPA office. The IBPA Board of Directors, or their representatives, then awards scholarship to the candidates who meet the established criteria.

Read more and learn how to apply by clicking this link

February 23rd, 2013

The Valley Club
2280 Calle Barcelona
Carlsbad, Ca. 92009

Your Book As a Business - Make YOUR Book the Next BIG thing!

Join Charmaine Hammond, an award winning and bestselling author of On Toby’s Terms (Bettie Youngs Books, Sept. 2010), Toby The Pet Therapy Dog & His Hospital Friends (Bettie Youngs Books, Aug. 2011) and soon to be released GPS Your Best Life and Toby Says Be A Buddy, Not A Bully books (also Bettie Youngs Books) as she shares how to make your book a business, not an expensive hobby! Her new program Your Book As a Business- the ultimate guide, will be a new way of looking at your book, and its future success.

In less than two years Charmaine has written four books, developed a number of products for the corporations she serves as a professional speaker and trainer, and has had one book in development to become a major motion picture.

The secret? She treated her book as a business. In this presentation you will discover how to:

• Make your book a business
• Learn how to maximize your use of Amazon
• Discover the inside scoop on planning a book launch and virtual campaign
• Develop systems to every aspect of book writing, promotion, media, events, marketing and platform building
• And, create a community of champions and sponsors to sell your book and sponsor aspects of your book business

Charmaine is author of the bestselling book On Toby’s Terms which is in development to become a motion picture! Charmaine is also author of Bounce Forward, Toby The Pet Therapy Dog, and the co- author of GPS Your Best Lifecharting your destination and getting there in style.

Charmaine has been featured on many TV and radio programs including Alberta Prime Time, CTV, Global News, CTSTV, CBC Radio, CTV, CHAM 820 Radio, and many forms of print media.

Visit Charmaine's Website

January 26th, 2013

at the Carlsbad Dove Library

SCREENWRITING
Come Learn the Craft Of Screenwriting with Marni!
Have you ever dreamed of taking your work to the big screen?

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This fun and interactive workshop will include:

• The Differences between Screenwriting and Novel writing
• The Basics of Adaptation - How to take your novel and turn it into a screenplay
• Creating a marketable film story idea
• Loglines, what are they and how to use them
• Utilizing the Hero's Journey to Sell Your Work
• The 10 Most Popular Genres in Hollywood
• 6 Simple Steps to Screenplay Structure
• An introduction to utilizing the Beat Sheet.- a vital tool that will shape your screenwriting forever

Note: If people e-mail me in advance, I can send them the handouts (otherwise can e-mail them after the lecture/workshop)

Marni Freedman is a produced, published and award winning writer. After graduating as an award winning student from the USC School of Filmic Writing, Marni began her career with her play, “Two Goldsteins on Acid,” which was produced in Los Angeles. She worked as a script doctor for Fox Searchlight, Disney, and other film companies and worked as a script agent for the Mary Sue Seymour Agency. One of her plays was made into a film, “Playing Mona Lisa,” and was produced by Disney. She has published articles in several magazines and online sites, worked as a ghost writer for a “how to” book series and is currently in demand as a book editor and script doctor. Currently, around San Diego, you can find Marni teaching writing workshops at San Diego Writers Ink, UCSD Extension and running the popular San Diego Screenwriter’s group, The Writer’s Circle.

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Thanks to everyone for coming out for the 2012 Publishers of San Diego and Writers Holiday Party this year, it was a smashing success.  We had a packed room, everyone looks fabulous in their festive outfits and we shared a good amount of cheer!  We are very much looking forward to a productive and successful year in 2013. Stay tuned for our updated 2013 schedule, we've got some fantastic speakers lined up this year!