One way to improve the search engine optimization of your site is to start guest posting. Doing this not only gets your name and your message in front of different readerships, but it also gives you an opportunity to gain a precious inbound link to your site.

Most often, guest posting is done for “free,” with the payment coming in the form of a bio about the author (you) that includes a link your website. And, not only are these precious inbound links great for directly referring new readers to your site, they are also an important component of optimizing your website for search engines. (more…)