Metadata is more than just the facts on your Amazon book page. It is the key to helping your readers find – and buy – your book.

Metadata is your production details and price but it is also – and more importantly -- your loglines and description. Together they give you the best chance to impress your potential readers and persuade them to hit the BUY button.

This is a brief overview of your first steps to assemble the metadata that will mean marketing success…with a few bonus tips for reaching your readers.

About the Speaker

Pam Sheppard is a veteran with over 30 years experience with Big 5 trade publishers.

She understands the unique and ever-changing elements that drive the marketplace and has the skills and know-how that allow her to identify competition, target trends, and position books to maximize sales.

This makes her a “Market Smart Editor” for developmental editing, COMP analysis, and marketing audits for independent writers and publishers.

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