Canaries in the Coalmine: Lessons and Insights for Publishers from Digital Music, Video and Content Marketing

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September 27, 2014

Location: Carlsbad (Dove) Library

David Wogahn

Thanks to the ease of producing and distributing eBooks, a rich ecosystem is evolving to support indie authors and non-traditional publishers. Music, the first digital media impacted by the evolution of the Internet, sheds light on where we are headed. Musicians (and labels) have learned that it takes multiple revenue streams and adept use of social media and online marketing to attract an audience. Online video isn’t far behind. Have you noticed how many eBook subscription services like to call themselves “the Netflix of books”?

Content marketing—using your information as a form of advertising—can be a construct to guide us in building our platforms and launching a book. How are fiction and non-fiction indie publishers tapping the power of content marketing to sell more books and raise their personal visibility?

eBooks continue to shape our marketing and editorial decisions. Join us on September 27th when David Wogahn returns for our 4th annual update on the state of eBook publishing.

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PWSD Welcomes Thom Kephart to San Diego

We had a full-house for a wonderful presentation from Thom Kephart  of Create Space who presented to Publishers and Writer’s of San Diego this January, 2014. For those who were not able to attend, download Thom’s slides and watch the video (compliments of Chad Thompson Photography and Monkey C Media).

About PWSD

Publishers and Writers of San Diego (PWSD): a professional association of the publishing community in San Diego, educating business-minded self-publishers and authors.

Publishers and Writers of San Diego has been serving as a forum for education, networking, and motivation since 1994. Originally founded as The San Diego Publishers Alliance, the group is comprised of members from all areas of publishing and writing — authors, self-publishers, independent publishers, editors, book packagers, designers, consultants, promotional professionals, students, and more.
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