Rock Star Publicity: Book Promotion for the Bold and the Bashful with Marika Flatt
Books don’t sell themselves. It takes a marketing-savvy author to create a successful book project. We will discuss promotion for the assertive author and give promotional alternatives for those who don’t like being in the limelight. Promotion is not a one-time event. It must be ongoing for as long as you want your book to sell. Marika will help you to establish a promotions plan that will result in impressive book sales now and for years to come.
Marika launched PR by the Book, LLC in 2002, combining her love of the media, public relations and books. Leading up to that, after garnering experience as the host of two cable television shows (The Teen Report & The College Report) in San Antonio, reporting for her college newspaper, producing for her college TV station, and working with NBC-TV in Dallas, Marika spent seven years leading the publicity team of an Austin-based book publicity firm. While there, she was the Director of Publisher Services, handling the company’s key publicity campaigns and serving as the company’s spokesperson.
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Robin Cutler, the brains and brawn behind independent publishing and distributing powerhouse IngramSpark, gave an enlightening presentation this past weekend. From explaining how Ingram was able to merge their traditional publishing distribution with the ever expanding worlds of independent publishing and print on demand titles, to best practices with ISBNs & distributing through multiple retailers, Robin showed up to share her knowledge and experience with PWSD members, and we are all grateful!
Best of all, she was kind enough to make sure that no one would miss out on what she was able to share the members in attendance. If you weren’t able to attend, or just can’t quite remember what that last slide said, have no fear! Robin sent over her presentation slides, and you can download them right here, right now. Just click here: The Business of Independent Publishing: IngramSpark 101.
Make sure you check out the calendar for our upcoming events (Can you say Publicity with Marika Flatt?!), and sign up for the PWSD Newsletter so you’re always in the loop!
PWSD Welcomes Thom Kephart to San Diego
We had a full-house for a wonderful presentation from Thom Kephart of Create Space who presented to Publishers and Writer’s of San Diego this January, 2014. For those who were not able to attend, download Thom’s slides and watch the video (compliments of Chad Thompson Photography and Monkey C Media).
Publishers and Writers of San Diego (PWSD): a professional association of the publishing community in San Diego, educating business-minded self-publishers and authors.
Publishers and Writers of San Diego has been serving as a forum for education, networking, and motivation since 1994. Originally founded as The San Diego Publishers Alliance, the group is comprised of members from all areas of publishing and writing — authors, self-publishers, independent publishers, editors, book packagers, designers, consultants, promotional professionals, students, and more.