Author Websites Made Easy with John Burke

When: Back to Calendar February 24, 2018 @ 10:00 am - 12:00 pm
Where: Carlsbad Dove Library
1775 Dove Ln
Carlsbad,CA 92011
Cost: $20.00 ($10.00 for Members)
Contact: Karla Olson
Categories: Monthly Meetings

It’s indisputable: All authors and small publishers must have their own mobile-friendly, professional website. It is, by far, the most important element of your marketing strategy. John Burke will take you through design, content, interactivity and functionality options for creating a successful and easy to maintain website. John has over 20 years of experience building author and publisher websites, including sites for Sue Grafton, Tom Clancy and Readers’ Digest.

During the presentation you will learn about:

- The various platforms for building a site available today

- What you should know about domain names

- Search engine optimization

- How to integrate social media and mailing list into your site

- Bookselling and ecommerce

- Marketing tools that help enhance a website

- Pub Site, a new website platform developed just for books and authors

John Burke Headshot

John Burke is the Co-Founder of Pub-Site and the Vice President & COO of FSB Associates, a digital marketing firm specializing in books and authors. John has worked for a number of publishers including Crown Publishers, McGraw-Hill, Addison Wesley, and John Wiley & Sons. He left the position of Sales Director at Springer in 1996 to join FSB Associates to launch its website development efforts. The first website launched by FSB was for Sue Grafton, and was one of the first author sites on the web. John co-founded Pub Site in 2017 to offer aa easy-to-use website builder for books and authors.

“I published a book” is not a marketing plan with Lee Wind – Worksheet Printout

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Lee Wind, Director of Marketing and Programming for the Independent Book Publishers Association, walked attendees through these worksheets for how to build an effective marketing plan for your book.


"I published a book" is not a marketing plan worksheet


PWSD Welcomes Thom Kephart to San Diego

We had a full-house for a wonderful presentation from Thom Kephart  of Create Space who presented to Publishers and Writer's of San Diego this January, 2014. For those who were not able to attend, download Thom's slides and watch the video (compliments of Chad Thompson Photography and Monkey C Media).

About PWSD

Publishers and Writers of San Diego (PWSD): a professional association of the publishing community in San Diego, educating business-minded self-publishers and authors.

Publishers and Writers of San Diego has been serving as a forum for education, networking, and motivation since 1994. Originally founded as The San Diego Publishers Alliance, the group is comprised of members from all areas of publishing and writing — authors, self-publishers, independent publishers, editors, book packagers, designers, consultants, promotional professionals, students, and more.