PR, Press Kits + Publicity: How to Create Buzz for Your Book with Leann Garms

When: Back to Calendar January 28, 2017 @ 10:00 am - 12:00 pm
Where: Carlsbad Library
1775 Dove Ln
Carlsbad,CA 92011
Cost: $20.00 ($10.00 for Members)
Contact: Karla Olson
Categories: Monthly Meetings

Discover how to motivate the media to create buzz for your book! In this session filled with actionable tips and techniques, you’ll learn why PR is one of the quickest, most effective, and enduring tools for accelerating your visibility in the market. Find out how agencies and publicists work, when you need one – and when you don’t. Learn about the latest tools writers need to get the media’s attention, how to position yourself or your story for media coverage, and how to create your online Press Room, press releases and social media campaigns. A special guest will join Leann for this presentation to give an author's perspective on PR challenges and how she worked with Leann's team  to crack the book publicity code.  This is the same workshop that Leann teaches at The Next Bestseller TM each year in New York.


leann-garms-photoLeann Garms is the founder of BBL Publishing  ( and a 25-year veteran of public relations and frequent speaker on publicity and publishing, including The Next Bestseller TM workshop in New York, and the 805 Writers Conference.   Her publicity clients have included authors, speakers, and nonprofit organizations such as YMCA, Keep America Beautiful, Boy Scouts of America,  Live Oak Theater (Austin,TX), and (New York, NY). She has secured coverage for clients in major radio, TV, print and online news outlets including Huffington Post,  CNN, MSNBC Power Lunch, Good Morning Texas,  Great Day Houston and numerous morning news programs in the top media markets across the country. Clients have been featured in Biography Magazine, Spirituality & Health, The Dallas Morning News, The Austin American Statesman, Salt Lake Tribune and hundreds of other daily news outlets. Most importantly, she helps clients build a compelling story and press materials for a sustained media and marketplace presence.


Key Success Factors for Writers Today and into the Future – Slides

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Steve Wilson, CEO of FastPencil, an end-to-end writing and publishing platform, presented his observations about challenges and opportunities for independent writers today. He generously agreed to share his slides. Also, he announced a new collaboration between FastPencil and the bookstore chain Books-A-Million to support independent publishers. A link to the program as well as some information about it are also available below.

To read the Press Release, click here.

Click below to view the slides from Steve’s presentation:
Key Success Factors for Writers Today and into the Future with Steve Wilson

Visit the bookstore chain, Books-A-Million’s website here.

PWSD Welcomes Thom Kephart to San Diego

We had a full-house for a wonderful presentation from Thom Kephart  of Create Space who presented to Publishers and Writer’s of San Diego this January, 2014. For those who were not able to attend, download Thom’s slides and watch the video (compliments of Chad Thompson Photography and Monkey C Media).

About PWSD

Publishers and Writers of San Diego (PWSD): a professional association of the publishing community in San Diego, educating business-minded self-publishers and authors.

Publishers and Writers of San Diego has been serving as a forum for education, networking, and motivation since 1994. Originally founded as The San Diego Publishers Alliance, the group is comprised of members from all areas of publishing and writing — authors, self-publishers, independent publishers, editors, book packagers, designers, consultants, promotional professionals, students, and more.