Sell More Books with Perfect Keywords

When: Back to Calendar May 27, 2017 @ 10:00 am - 12:00 pm
Where: Carlsbad Dove Library
1775 Dove Ln
Carlsbad,CA 92011
Cost: $20.00 ($10.00 for Members)
Contact: Karla Olson
Categories: Monthly Meetings

The best way to help people find your book is to give them the keywords they need to discover it. The best time to test keywords is before you publish, while you are writing and producing your book. Yet most authors procrastinate because keywords (aka metadata) sound mysterious and technically challenging. Don’t make the mistake of waiting to create your book description, author bio, and keywords until you are ready to publish. Follow these steps to incorporate keywords from the beginning, and launch your book with a splash.

Already published? You can refine your keywords at any time so use these techniques to see how people have been finding your book and make it easier for others.

In this session you’ll learn:

- how to monopolize the different kinds of metadata and keywords

- when to start your keyword research

- how to experiment with keywords to find out what works and what doesn’t

- how to insure your book appears higher in search results

- tools that can help with keyword research

You’ll also get Carla’s Metadata Worksheet and the Author Friendly Guide to Book Discovery.


Carla King of Author Friendly, Publishers and Writers of San Diego Speaker July 2016 Speaker HeadshotCarla King is the creator of the Self-Publishing Boot Camp books and workshops and founder of Author Friendly, a resource, education, and service center for self-publishers and small presses. Her comprehensive Self-Publishing Boot Camp Guide for Authors is now in its fourth edition. She has written for Bowker’s Self-Published Author, Bookworks, MediaShift, as well as her own popular blog. She also penned the Book Formatting, Book Distribution, and Book Discovery guides for IngramSpark, where she is on the advisory board. Carla is based in San Diego and Baja, California.

Cliff Notes from Portland by Gerri Santiago and Dan Primbs

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Get the highlights from the ‘Publishing University 2017: Cliff Notes from Portland’, by Gerri Santiago, the PWSD scholarship recipient, and her business partner, Dan Primbs from May 6th. They agreed to share their slides on book development, marketing, distribution, and more. Please click on the link below for the slides.

Cliff Notes from Portland by Gerri Santiago and Dan Primbs

PWSD Welcomes Thom Kephart to San Diego

We had a full-house for a wonderful presentation from Thom Kephart  of Create Space who presented to Publishers and Writer’s of San Diego this January, 2014. For those who were not able to attend, download Thom’s slides and watch the video (compliments of Chad Thompson Photography and Monkey C Media).

About PWSD

Publishers and Writers of San Diego (PWSD): a professional association of the publishing community in San Diego, educating business-minded self-publishers and authors.

Publishers and Writers of San Diego has been serving as a forum for education, networking, and motivation since 1994. Originally founded as The San Diego Publishers Alliance, the group is comprised of members from all areas of publishing and writing — authors, self-publishers, independent publishers, editors, book packagers, designers, consultants, promotional professionals, students, and more.