Marketing Basics for Authors with Anna-Marie Abell

When: Back to Calendar January 27, 2018 @ 10:00 am - 12:00 pm
Where: Encinitas Community Center
1140 Oakcrest Park Dr
Encinitas,CA 92024
Cost: $20.00 ($10.00 for Members)
Contact: Karla Olson
Categories: Monthly Meetings

Okay, so you put your book on Amazon. Now what? Why isn’t it selling? Placing your book on Amazon is like throwing a needle into a haystack—a really big haystack—and expecting people to find it. If you want people to discover your book, you need to put a giant spotlight on it, and that means taking the time to market it. The good news is that marketing your book can be fun!

In this presentation, Anna-Marie is going to walk us through the marketing basics checklist. This is the bare minimum you need to do as an author or publisher to market your book. In this day in age, with social media taking over the world, authors must adapt and stay current, and more importantly, build a social fan base. This presentation will cover different ways to accomplish this. She will also talk about some unique marketing opportunities for authors.

Anna-Marie Abell has been in the marketing and advertising business for over 18 years, specializing in delivering unique marketing content for her clients. She is most well known for the promotional video she did for Oceanside Tourism that has generated almost 48 million views on YouTube. She currently runs her own marketing company, called Big Head Marketing, and dedicates all her free time to finishing her first novel.

“I published a book” is not a marketing plan with Lee Wind – Worksheet Printout

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Lee Wind, Director of Marketing and Programming for the Independent Book Publishers Association, walked attendees through these worksheets for how to build an effective marketing plan for your book.


"I published a book" is not a marketing plan worksheet


PWSD Welcomes Thom Kephart to San Diego

We had a full-house for a wonderful presentation from Thom Kephart  of Create Space who presented to Publishers and Writer's of San Diego this January, 2014. For those who were not able to attend, download Thom's slides and watch the video (compliments of Chad Thompson Photography and Monkey C Media).

About PWSD

Publishers and Writers of San Diego (PWSD): a professional association of the publishing community in San Diego, educating business-minded self-publishers and authors.

Publishers and Writers of San Diego has been serving as a forum for education, networking, and motivation since 1994. Originally founded as The San Diego Publishers Alliance, the group is comprised of members from all areas of publishing and writing — authors, self-publishers, independent publishers, editors, book packagers, designers, consultants, promotional professionals, students, and more.