−Insider Observations about Trends in the Publishing Industry with Cevin Bryerman10:00 am – 12:00 pm
Publisher’s Weekly Publisher Cevin Bryerman will present his insider observations about the trends in the publishing industry and where the future might lead. In an interview format, he will specifically talk about the growth of the independent movement, and how it is affecting the industry. He will highlight best practices for success in the industry, no matter how a book is published, and key factors in getting your book noticed and sold. He will also outline opportunities for books from independent publishers to be reviewed or featured in the magazine, and ways to get your book discovered. He will field your questions about publishing, drawing on his years in the business to offer perspective on where it has been, where it is now, and where it will take us.
Cevin Bryerman is the publisher and executive vice president of Publishers Weekly, the international news platform of the book publishing industry. He has been in the publishing business for more than 25 years, working at the helm of both trade and consumer magazines in strategic planning, business development and strategic partnerships. Over the span of his career, he has worked on many publications, including Boating Industry and Waterway Guides, Library Journal, School Library Journal, Variety, Modern Bride, American Baby and others.
In 2010, Bryerman was named publisher and VP of Publishers Weekly and has championed the magazine’s digital expansion and growth of its consumer audience. Under Bryerman’s leadership, the website alone has grown more than tenfold+10:00 amInsider Observations about Trends in the Publishing Industry with Cevin Bryerman
−Sell More Books with Perfect Keywords10:00 am – 12:00 pm
The best way to help people find your book is to give them the keywords they need to discover it. The best time to test keywords is before you publish, while you are writing and producing your book. Yet most authors procrastinate because keywords (aka metadata) sound mysterious and technically challenging. Don’t make the mistake of waiting to create your book description, author bio, and keywords until you are ready to publish. Follow these steps to incorporate keywords from the beginning, and launch your book with a splash.
Already published? You can refine your keywords at any time so use these techniques to see how people have been finding your book and make it easier for others.
In this session you’ll learn:
- how to monopolize the different kinds of metadata and keywords
- when to start your keyword research
- how to experiment with keywords to find out what works and what doesn’t
- how to insure your book appears higher in search results
- tools that can help with keyword research
You’ll also get Carla’s Metadata Worksheet and the Author Friendly Guide to Book Discovery.
Carla King is the creator of the Self-Publishing Boot Camp books and workshops and founder of Author Friendly, a resource, education, and service center for self-publishers and small presses. Her comprehensive Self-Publishing Boot Camp Guide for Authors is now in its fourth edition. She has written for Bowker’s Self-Published Author, Bookworks, MediaShift, as well as her own popular blog. She also penned the Book Formatting, Book Distribution, and Book Discovery guides for IngramSpark, where she is on the advisory board. Carla is based in San Diego and Baja, California.+10:00 amSell More Books with Perfect Keywords