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  1. Jun

    1. Creating The Essential Author Platform with Jeniffer Thompson
      10:00 am – 12:00 pm

      Are you wondering what it means to have an author platform?

      Do you know how to to build a brand from scratch and make it grow?

      Are you ready understand what it means to have a writing brand and how defining it can help you to stand out from the crowd?

      Then don’t miss this class from Author Branding Expert and Internet Marketing Strategist, Jeniffer Thompson. Now, more than ever before, it’s essential that writers understand how to create an authentic brand and develop their platform. A well-defined brand sets you apart from your competition and positions you in the marketplace.

      In this class, you’ll learn how to:

      •  Define the who, what, and why of your messaging

      •  Learn the first three steps toward building your Author Platform that can increase your visibility

      •  Create a sustainable road map for future marketing efforts—a plan that connects the dots and ties it all together!

      Jeniffer Thompson in red top

      Jeniffer Thompson serves as a PWSD board member (since 2010), in charge of website updates and promotion. She is the co-founder of Monkey C Media, a full-service design house offering author services—including author websites, book cover and interior layout design, branding development and Internet Marketing strategies. She is a speaker and author, her book Website WOW: Turn Your Website intoYour Most Powerful Marketing Tool teaches authors how to use the Internet to promote themselves and their books. Mrs. Thompson offers consulting and coaching services for authors looking to take their website marketing to the next level. Learn more about Jeniffer at her website and her company, Monkey C Media at


      10:00 am
      Creating The Essential Author Platform with Jeniffer Thompson
  2. Jul

    1. Book Publicity 101 with Holly Watson
      10:00 am – 12:00 pm

      Learn the basics of book publicity and what you can do for yourself and what might best be handled by a professional book publicist.

      Examples of topics addressed include:

      • How to create a press kit
      • Media list creation and timing of mailings, from galleys through finished books
      • How to schedule bookstore events
      • The importance of providing digital galleys
      • What an author should expect from working with a professional book publicist

      Holly Watson HeadshotBio: 

      Holly Watson specializes in national and local publicity campaigns for literary and commercial fiction, serious and creative non-fiction, as well as select food, health and science titles. With two decades of experience working with major publishing houses including Viking Penguin Books, Liveright / W.W. Norton & Co., Akashic Books, Harper One, Ecco, and Cassava Republic Press, Holly has created campaigns and events for a wide range of bestselling, award-winning authors. These include T.C. Boyle, Stewart O’Nan, Terry McMillan, Garrison Keillor, Yvon Chouinard, Paul Freedman, Michael Pollan, Ruth Ozeki, Linda Greenlaw, Douglas Brinkley, David Allen, Robert Greene, Irvine Welsh and many others.

      10:00 am
      Book Publicity 101 with Holly Watson