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  1. Aug

    1. Publishing Professional Standards Illustrated with Teri Rider
      10:00 am – 12:00 pm

      One of the things we as self or indie publishers want to avoid is creating a book that looks like it was self-published. To a trained eye, those things that are tells are obvious, but to those who are new at publishing or haven’t been exposed to some of the finer details, all that is apparent is that it just doesn’t look right.

      In this presentation, Teri will give an overview of the IBPA Industry Standards Checklist with an emphasis on production and design, showing examples of many of the details.

      Headshot Teri RiderTeri Rider worked in traditional publishing for over 10 years, immersing herself in almost every aspect of the business from marketing to illustration, design and production. Now, after over 3 decades in the field, hybrid publishing is her specialty and through her company, Top Reads Publishing, Teri leads authors either to self-publish or publish under her imprint.

      10:00 am
      Publishing Professional Standards Illustrated with Teri Rider
  2. Sep

    1. “I Published a Book” Is Not a Marketing Plan with Lee Wind
      10:00 am – 12:00 pm

      How do you get your book noticed in a sea of books? Learn how to leverage your book’s themes, conversations, and your own passionate authenticity to target and engage your audiences. Do it right, and you’re not selling them, you’re engaging them about your shared interests and passion… and that gets your book discovered!


      Lee Wind is the Director of Marketing and Programming for the Independent Book Publishers Association (IBPA). A writer and book blogger himself, Lee is passionate about empowering others to have their voices heard, and he’s looking forward to meeting members of Publishers and Writers of San Diego!

      10:00 am
      “I Published a Book” Is Not a Marketing Plan with Lee Wind