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Agenda

  1. Jan
    27
    Sat

    1. Marketing Basics for Authors with Anna-Marie Abell
      10:00 am – 12:00 pm

      Okay, so you put your book on Amazon. Now what? Why isn’t it selling? Placing your book on Amazon is like throwing a needle into a haystack—a really big haystack—and expecting people to find it. If you want people to discover your book, you need to put a giant spotlight on it, and that means taking the time to market it. The good news is that marketing your book can be fun!

      In this presentation, Anna-Marie is going to walk us through the marketing basics checklist. This is the bare minimum you need to do as an author or publisher to market your book. In this day in age, with social media taking over the world, authors must adapt and stay current, and more importantly, build a social fan base. This presentation will cover different ways to accomplish this. She will also talk about some unique marketing opportunities for authors.

      Anna-Marie Abell has been in the marketing and advertising business for over 18 years, specializing in delivering unique marketing content for her clients. She is most well known for the promotional video she did for Oceanside Tourism that has generated almost 48 million views on YouTube. She currently runs her own marketing company, called Big Head Marketing, and dedicates all her free time to finishing her first novel.

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      10:00 am
      Marketing Basics for Authors with Anna-Marie Abell
  2. Feb
    24
    Sat

    1. Author Websites Made Easy with John Burke
      10:00 am – 12:00 pm

      It’s indisputable: All authors and small publishers must have their own mobile-friendly, professional website. It is, by far, the most important element of your marketing strategy. John Burke will take you through design, content, interactivity and functionality options for creating a successful and easy to maintain website. John has over 20 years of experience building author and publisher websites, including sites for Sue Grafton, Tom Clancy and Readers’ Digest.

      During the presentation you will learn about:

      - The various platforms for building a site available today
      - What you should know about domain names
      - Search engine optimization
      - How to integrate social media and mailing list into your site
      - Bookselling and ecommerce
      - Marketing tools that help enhance a website
      - Pub Site, a new website platform developed just for books and authors

      John Burke Headshot

      John Burke is the Co-Founder of Pub-Site and the Vice President & COO of FSB Associates, a digital marketing firm specializing in books and authors. John has worked for a number of publishers including Crown Publishers, McGraw-Hill, Addison Wesley, and John Wiley & Sons. He left the position of Sales Director at Springer in 1996 to join FSB Associates to launch its website development efforts. The first website launched by FSB was for Sue Grafton, and was one of the first author sites on the web. John co-founded Pub Site in 2017 to offer aa easy-to-use website builder for books and authors.

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      10:00 am
      Author Websites Made Easy with John Burke
  3. Mar
    31
    Sat

    1. Mailing List Magic with Penn Wallace
      10:00 am – 12:00 pm

      What’s the big deal with mailing lists? Marketing experts will tell you it’s an important tool in your tool kit. Penn Wallace says it’s your second most important marketing tool. You don’t have one? Here’s how to get started. Need help building and using your list? We’ll cover those topics too.
      Our email marketing class with start with the question “Why do you need an email list?” Once we’ve discussed the reasons for having a mailing list we’ll move on to how to build your list.
      We’ll dig into the topic of “How do I manage my email list?” I’ll give specific examples of things the students can do today to start building a business tool.
      After these preliminaries are complete, we’ll move on to how to use your mailing list for fun and profit. We’ll discuss such topics as writing newsletters, running promotions, rollouts and special loyalty rewards programs.
      All of this leads to the topic of reader loyalty. We’ll give concrete examples of things you can do today to start building that loyalty, from giving away special promotional items to how to handle your fan mail.

      Penn Wallace is a happy-go-lucky, Hemmingwayesque, adventurer who is the author of #1 bestselling political satire, Christmas Inc, the #1 bestselling crime novels Murder Strikes Twice and Hacker for Hire., the Ted Higuera Thrillers, and the Catrina Flaherty Mysteries.

      If Chevy Chase had played Indiana Jones, he would be Penn Wallace. Penn has a thirst for adventure, but nothing ever seems to go exactly as planned. Penn is a pilot and master chef as well as being a lifelong sailor.

      In 2012 Penn left his career as a software engineer in Seattle and set sail for the warm blue waters of Baja California in his 56-foot sailboat.

      Penn currently resides in on his sailboat in San Diego and teaches classes on Indie Publishing, eMarketing and other writing topics, as well as working on the next Ted Higuera and Catrina Flaherty best sellers, but expect him to set sail for new adventures soon.

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      10:00 am
      Mailing List Magic with Penn Wallace
  4. Apr
    28
    Sat

    1. How to Make Your Book a TV Star (and other Mass Media) with Jacquie Jordan
      10:00 am – 12:00 pm

      How to Make Your Book a TV Star (and other Mass Media)

      In a crowded and demanding universe of television, radio, podcasts, social media, and the internet, the question becomes how do you get your book promoted? The answer is that the formula is still the same.

      We will explore:
      *Developing Your Hook
      *Building a Solid Platform
      *Building Credibility
      *How to Market Yourself: The Five-Finger Brand Hand: Internet, Speaking, Print, Radio, Television
      *The Importance of Your Material
      *Matching Your Hook with the Right Show
      *Tips to Perfect Your On Air Performance
      *Do's and Don'ts for Your Successful Appearance

      ABOUT JACQUIE JORDAN:

      Jacquie Jordan is the founder of the ten year old Silicone Beach based TVGuestpert, TVGuestpert Publishing and TVOnCameraTraining.com. TVGuestpert is a media development company that raises the profile of the Guestpert in the media and grows their client's core business.  With TVGuestpert, Jacquie works with businesses on their branding, promotion, marketing, producing and development, as well as their on-camera execution.

      Jacquie has been involved in booking, supervising or producing as many as 10,000+ television guests. Her reign has come from successfully launching and executing many syndicated daytime programs and cable shows. Known for her ability to find the heart of any story, Jacquie garnered her second Daytime Emmy nomination for Best Show on Donny & Marie (Sony Pictures Television).

      Jacquie’s foray in talent comes from her time in the trenches as a nationally recognized producer in broadcast television. As Showrunner of the long running AMC series Sunday Morning Shootout, hosted by Hollywood Icons - Chair of Mandalay Entertainment, Peter Guber and Former Editor-in-Chief of Variety, Peter Bart. Celebrity guests produced by Jacquie include Steven Spielberg, Charlize Theron, Clint Eastwood, Angelina Jolie, Peter Jackson, George Clooney and Dustin Hoffman.

      Simultaneously, as Executive Producer, Jacquie launched the copy-cat formula of Shootout for the TVGuide Channel, Square-Off with a focus on the television industry hosted by Andy Wallenstein and Brian Lowry of Variety. Jacquie vetted the best the industry had to offer – from NBC head Ben Silverman, Shonda Rhimes to known television stars like Jon Cryer and Mark Harmon.

      As a New York Times Best Selling Publisher, Publisher's Weekly is quoted as saying, "Jordan seems to have succeeded at her goal as laid out on the TVGuestpert website," when talking about the success of The TVGuestpert Publishing orchestrated, The Art of Having It All hitting the coveted list.

      As a published author of Get on TV! The Insider’s Guide to Pitching the Producers and Promoting Yourself! (Sourcebooks 2006) and Heartfelt Marketing: Allowing the Universe to be Your Business Partner (BurmanBooks 2010), she has been featured in Entrepreneur Magazine, Selling Power Magazine, Feedback Magazine, Emmy Magazine, and the cover of Woman’s World Magazine. As a commentator on television regarding the business of the industry and pop culture, Jacquie’s appearances include Fox Reality, Good Day New York, Fox, ABC Family, CBS’s Big Shot Live, TV Guide Channel, CBS Evening News, FX and countless radio shows.  Jacquie is a graduate of the University of Delaware, with a B.A. in Communications and a minor in theater.

      She currently resides in Los Angeles spending her free time practicing yoga, raising awareness around animal neglect and mentoring women entrepreneurs.

       

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      10:00 am
      How to Make Your Book a TV Star (and other Mass Media) with Jacquie Jordan