1775 Dove Ln
Carlsbad
CA 92011
Media Training Works! How to Use Interviews to Build Your Brand and Sell More Books
Media is one of the most cost-effective ways to raise your visibility as an author and sell more books – if you know how to do it. Leann Garms, founder of BBL Media & Publishing and BookPublicity101.com will share her behind-the-camera insights and practical tips to getting media publicity and giving a great interview. Some of what you'll learn:
- What you need to get started - The 3 P's
- Why Media Training is Critical - and when to do it
- How to prepare for Radio, TV, and even Print interviews
- The #1 Secret to a top-notch interview – it’s not what you think
- Why you must define your 3 talking points for every interview and how to make sure you get to use them
- What to do and not do during your interview – dress, body language, tone, speech patterns
- How and why you MUST answer questions in short, quotable bullet points
- Secrets for turning your interview into book sales – without sounding like a commercial
- How to turn every interview into a valuable marketing asset to raise your credibility, get more interviews, and sell more books.
About the Speaker
A 30-year veteran of public relations, trained in journalism, Leann Garms uncovers the unique story that motivates the media and the market to pay attention. Her clients have included authors, speakers, film festivals, theaters and environmental nonprofits who have been featured in local and national radio, TV and print including ABC, CBS, CNN, CNBC Power Lunch, Larry King Live, Spirituality & Health, Biography Magazine, Good Morning Texas, Great Day Houston, Good Morning San Diego, The Bob & Tom Show, KTLA Morning Show, and over 1500 radio and TV shows nationwide.
