1775 Dove Ln
Carlsbad, CA 92011
USA
A Practical Talk about Building Your Author Brand
You’ve likely been told that as an author, you are a brand. What does that really mean, and how can you develop your brand to maximize your exposure and appeal?
In this presentation, Desireé Duffy from Black Château cuts through the fluff and discusses practical ways to build your brand as an author. Topics include why you need a professional-looking head shot, a well-written bio, the right social media presence, and why your personal brand matters when preparing for your pitch for media interviews and articles.
About Desireé Duffy:
As the founder of the award-winning Black Château, a marketing and PR agency for authors, Desireé Duffy created a new way of promoting books. Known as the Author Network, it offers the main components that authors need—media interviews, articles about their books, book reviews, and social media buzz—on an affordable, monthly plan.
Duffy believes in storytellers. Her company’s mission is dedicated to helping authors’ voices be heard around the world through the written word.
Duffy’s early career was in radio as a host, producer and in promotions. She’s held several marketing and PR roles in consumer goods, entertainment, and non-profit industries. Her most recent corporate position, prior to launching Black Château, was as vice president of a digital marketing agency.
She currently chairs the Alliance of Women in Media’s Advisory Board and writes for Equites.com as a contributor on marketing, digital media, technology, and entrepreneurship. She lives in Southern California with her husband and two puggles—Spike and Teddy Bear.
