Book reviews have come a long way since galley copies were mailed out to media and industry decision makers. Nowadays, influencer marketing has converged with book reviews on social media in new and exciting ways. The questions you may be asking are: how does this impact my business and how can I find opportunities in this ever-changing marketing mix?

As platforms like TikTok and Instagram evolve, and book influencers gain in popularity like lifestyle brand influencers, the role books play in this unique space is also changing. Discover how authors fit into this new landscape. Find out how to collaborate with creators on #BookTok, get book reviews, and engage readers during this interactive session. 

• How is influencer marketing affecting book reviews and social media? 
• Bookstagrammers, BookTok and beyond 
• To NetGalley or not to NetGalley? 
• Wait…what the heck is NetGalley? 

• Is it better to hire influencers or try and become a creator on social media? 
• Trends in social media and influencer marketing happening today that impact tomorrow 
• Tips and advice whether you’re just starting out or are a social media pro

About the Speaker 

Desireé Duffy is the Founder of Black Château, a marketing and public relations agency; Books That Make You, a Webby Award-winning a multi-media brand that promotes books and authors through its website, podcast, and radio show; and The BookFest® Adventure, a biannual online event that brings together booklovers from around the world. 

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