Every author needs a website in their name, not in the name of their current book title as you want your website to scale with you. In this presentation, Burke will share tips for creating and making your website a success, addressing topics like: Why fresh content is more important than ever; how to drive traffic back to your website using social media and other means: how to understand your website analytics; and, the dreaded topic of SEO, what it is and why it is important.

About the Speaker

Fauzia Burke is a book marketing expert and pioneer of online book publicity. As the founder and president of FSB Associates, she has spent more than 25 years publicizing books by bestselling authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Sonya Renee Taylor, Ken Blanchard, Charles Spencer, as well as many first-time authors. In 2019, she co-founded Pub Site, a platform for building author websites and used by authors like Tom Clancy, Robin Cook, and hundreds more. She’s the author of Online Marketing for Busy Authors, and is based in San Diego, CA.

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