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Why do we keep hearing about COMPS? Why are they so important? And how do we find them?
The right COMPS are essential to help target your book’s audience, to identify your genre and sub-genre, and to position your books against the competition. The right comps add to your elevator speeches, your sales pitches, and your advertising. Good COMPS can invigorate your most persuasive selling points, and can generate valuable information for building your marketing plans.
- Find the untapped energy a good COMP title can add to your pitch.
- Different kinds of COMPS; different reasons to use them.
- Examples of the right, and the wrong COMP titles.
- How COMPS can sharpen your visibility and your marketing plan.
- The downside: What do COMPS do to the way books are published?
Pam Sheppard has spent over twenty-five years in Sales and Marketing with Big 5 publishers (Simon & Schuster, Random House and Crown Publishers). She has discussed plot with the best editors in the business, helped create proprietary book products, planned and delivered publicity programs, and sold to the best, savvy book buyers across ten states. Nine more years selling for over forty mid-sized and small publishers as a commissioned representative overlapped with sixteen years editing, consulting, and teaching new and experienced writers for their independent and traditional publishing projects.
