The past several years have seen a resurgence of audio as a medium of art, entertainment, and marketing. Now, a lower barrier to entry and an increased ease of access has made audiobooks, podcasts, and other audio content a viable medium for both selling and marketing a book. How does this proliferation of audio affect indie authors? Here's some of what you'll learn:

• How podcasts and audiobooks differ
• The importance of your voice in marketing your book
• The steps of recording and releasing an audiobook
• How to market your book using audio when you don’t have an audiobook or podcast
• Creative approaches to audiobook and podcast distribution
• How to adapt or repurpose existing content for a podcast
• How to use audiobooks and podcasts to create audio marketing assets

About the Speaker

In his capacity as sound designer, editor, and engineer for podcast production company Pod People, Carter Wogahn has worked on podcasts for brands such as People Magazine, Wine Enthusiast, CNN, SoFi, and Udemy. In addition to podcasting, Carter assists AuthorImprints clients in recording and releasing their own audiobooks.

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