Launching Your Book in the Age of Internet Fatigue with James Faccinto
Constant shifts in today’s media landscape can make launching a book feel like shouting into the wind. Traditional media is contracting, while new marketing/publicity platforms seem to lose impact as quickly as they gain it. The internet experience, for authors and readers alike, is exhausting. So: how should authors decide where to focus their time and energy as their book launch approaches? This presentation and Q&A will offer practical strategies for navigating book publicity and marketing in a way that feels authentic to who you are and the work you’ve created—giving your book its strongest chance to flourish.
This talk will explore:
- Why platform growth feels so impossible right now: A look at why the crowded, diluted, ever-shifting publicity and marketing landscape forces us to go back to the basics.
- Traditional vs. New publicity: How to focus your time and energy in selecting media targets and building campaigns.
- Social Media: How to overcome the false promise of social media, and how to accessibly and productively direct social media efforts without feeling inauthentic or overburdened.
- Understanding and connecting your readers: Identifying the emotional core of your work, as well as its points of connection– and reaching the people who it will resonate with.
- Leveraging your Network without Being a Pest: How to activate the circles you already have without feeling transactional
About the Speaker
James Faccinto is the founder and principal at Full Complement Communications, an independent, Los Angeles-based company specializing in literary publicity & publishing strategy. James combines his background in creative writing with extensive experience representing bestselling literary titles across all genres for both “Big Five” and independent publishers. He approaches every project or campaign with a storyteller’s sense of creativity, detail, and energy.
Constant shifts in today’s media landscape can make launching a book feel like shouting into the wind. Traditional media is contracting, while new marketing/publicity platforms seem to lose impact as quickly as they gain it. The internet experience, for authors and readers alike, is exhausting. So: how should authors decide where to focus their time and energy as their book launch approaches? This presentation and Q&A will offer practical strategies for navigating book publicity and marketing in a way that feels authentic to who you are and the work you’ve created—giving your book its strongest chance to flourish.
This talk will explore:
- Why platform growth feels so impossible right now: A look at why the crowded, diluted, ever-shifting publicity and marketing landscape forces us to go back to the basics.
- Traditional vs. New publicity: How to focus your time and energy in selecting media targets and building campaigns.
- Social Media: How to overcome the false promise of social media, and how to accessibly and productively direct social media efforts without feeling inauthentic or overburdened.
- Understanding and connecting your readers: Identifying the emotional core of your work, as well as its points of connection– and reaching the people who it will resonate with.
- Leveraging your Network without Being a Pest: How to activate the circles you already have without feeling transactional
About the Speaker
James Faccinto is the founder and principal at Full Complement Communications, an independent, Los Angeles-based company specializing in literary publicity & publishing strategy. James combines his background in creative writing with extensive experience representing bestselling literary titles across all genres for both “Big Five” and independent publishers. He approaches every project or campaign with a storyteller’s sense of creativity, detail, and energy.
