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Prior year topics and speakers MEMBER
Copyright
2005–2008 |
All meetings are on Saturdays. Doors open — 10:00 AM January 31 February 21 — Note: a week earlier than normal due to venue availability March 28 April 25 May 23 — Note: a week earlier than normal due to conflict with IBPA Publishing University June 27 August 1 — Note: a week later than normal due to facility availability August 29 October 3 — Note: a week later than normal
due to facility availability October 31 December 10 January 31, 2009 It's easy to think of rock stars as burn-outs more concerned about sex and drugs than finance and marketing, but in reality, they display amazing business acumen the rest of us can learn from. In this fascinating presentation, Andrew Chapman will take us backstage in the rock music business and reveal marketing lessons from his new book, Rock to Riches: Build Your Business the Rock & Roll Way, that we can all benefit from. Consider that Paul McCartney and Sting are among the wealthiest people in the U.K. Consider that Bon Jovi (primarily thought of as an '80s band) grossed $77 million in 2007. Or consider that U2 brings in roughly $150,000 per show — just from merchandise sales. Jimmy Buffett may portray a laid-back, Margaritaville attitude, but he's known to go back to his hotel room after shows and tally up the day's income and expenses. You'll discover how the top rockers have achieved their success — and you'll learn exactly how you can apply their marketing savvy to your own online efforts as an author, publisher, or publishing professional. From Elvis in the 1950s to Coldplay today, rockers have set themselves apart from other types of musicians by putting as much effort into promotion as they do their songs. Those of us in publishing could learn a lot from them, such as:
Best of all, you can focus your marketing efforts online using all of these lessons, just as all successful rock musicians are nowadays. A longtime drummer and serial entrepreneur, Andrew Chapman has worked in almost every aspect of independent publishing for over twenty years. He is an award-winner writer, author of seven books and three audio books, president of PWSD, and a professional speaker with nearly 300 engagements to his credit throughout the U.S. and overseas. Andrew lives in the peaceful and rustic art town of Idyllwild, a mile high in the mountains above Palm Springs. His website is www.achapman.com. February 21, 2009 Whether a book title, series title, or company name, the name is the brand handle. Good companies and good products might succeed regardless of what you call them, but we are selling to humans, and humans react to known names and entities in a much quicker and more open manner. But where do we go to get good names anymore, how do we create them, how do we check them, how do we protect them, and how do we have some fun with them? At this presentation, Athol Foden of Brighter Naming will help you chart these challenges, then we will examine an author’s role in using and creating fine names, including how you name your book and your own business. March 28, 2009 Whether you are developing a pitch letter to an agent or publisher, crafting a press release for readers, or pitching the media to get an interview on a local radio program or article in a newspaper, the words you use to describe yourself and your book are critical components in your “branding” efforts. Outside the publishing world, marketers often do what is known as a “positioning workshop” that helps them to determine the key messages they will use for all marketing, PR and advertising campaigns moving forward. Beth Walsh will help you apply the science and art used in high tech PR to your book promotion. Attend this informative messaging workshop session to:
If you really want to get the most out of this session, you can do some homework in advance. Contact Beth@clearpointagency.com and she’ll send you a brief questionnaire (only for yourself, not required to be shared in the class unless you want to) that will help you to focus your efforts for maximum benefit. About the speaker: Beth Walsh is a principal partner and vice president of Clearpoint Agency, Inc., where she directs award-winning public relations and marketing communications efforts for clients in the software, financial services and biotech industries. As a published author of multiple articles and editor of hundreds of non-fiction documents over the past 30 years, Beth applies basic branding principles to everything she writes or edits. When her husband became an aspiring novelist, she found herself looking more and more at the publishing industry, and realized that all the positioning principles she normally applies to her clients also fit this industry. A natural mentor and teacher, Beth will share her insights with authors and publishers to support your book sales. Website: www.clearpointagency.com April 25, 2009 With the dramatic increase in high-speed Internet access and the ability to create digital content more easily than ever, the world of publishing is starting to embrace "new media." Simply put, new media includes Internet radio, podcasting, online audio and video, and other technologies that offer a richer experience for website visitors. And what this means for authors and publishers is a dynamic and more personal way to connect with their readers and followers. Not only that, these tools are becoming a common way that "old" media (newspapers, TV, radio) are finding their news, stories, and topics. Our guest speaker this month, Summer McStravick, will offer us her expertise and guidance on new media, including the following points:
About our guest expert As both developer and director of the HayHouseRadio.com online radio network, Summer Summer is a summa cum laude grad from the UCSD, mother of two, and successful career woman deeply knowledgeable in brand-building and multi-media broadcasting. You can learn more about Summer and her Flowdreaming books at www.Flowdreaming.com. May 23, 2009 This is the time to ask any and all burning or simmering questions you have about any part of publishing, for anyone in the room to answer. There are usually some folks in attendance who have a ton of publishing experience. It is typically one of the most popular meetings of the year. June 27, 2009 Guest Expert: Bob Baker Buzz-marketing expert and author Bob Baker will make a special appearance to give an exclusive
About the speaker: Bob Baker is a full-time author and independent publisher who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served three terms as president of the St. Louis Publishers Association, is a regular presenter at IBPA's Publishing University, and is an advocate for the self-publishing movement. Get access to Bob's articles, ezine, blog, podcast, and video clips at FullTimeAuthor.com and TheBuzzFactor.com. August 1, 2009 Guest Expert: Maggie Anton Although thousands of good, maybe even great, novels are published every year and most of them quickly disappear from bookstore shelves—assuming they ever reach a bookstore shelf—our speaker's self-published historical novel, Rashi's Daughters: Book One—Joheved, generated over a thousand fan letters and sold over 26,000 copies in six printings, after which Penguin Books bought the rights to her next two titles in the series. Why was Joheved different? Why is it still selling well four years later? It's because she did everything she could at the beginning to launch her book properly. To learn exactly how she did it, you'll want to attend this meeting. Not only will our guest speaker tell all, she'll answer all your questions to help you build your sales from the ground up.
About the speaker: Maggie Anton was born Margaret Antonofsky in Los Angeles, California. Raised in a secular, socialist household, she reached adulthood with little knowledge of her Jewish religion. All that changed when David Parkhurst, who was to become her husband, entered her life, and they both discovered Judaism as adults. That was the start of a lifetime of Jewish education, synagogue involvement, and ritual observance. In 2006, Anton retired from being a clinical chemist in Kaiser Permanente's Biochemical Genetics Laboratory to become a fulltime writer. In 1997, as her children Emily and Ari left the house and her mother was declining with Alzheimer's Disease, Anton sought new interests. She became intrigued with the idea that Rashi, one of the greatest Jewish scholars ever, had no sons, only three daughters. Slowly but surely, she began to research the family and the time in which they lived. Much was written about Rashi, but almost nothing of the daughters, except their names and the names of their husbands. Legend has it that Rashi's daughters were learned in a time when women were traditionally forbidden to study the sacred texts. These forgotten women seemed ripe for rediscovery, and the idea of a book about them was born. Learn more about her book and her background at http://www.rashisdaughters.com August 29, 2009 This is the time to ask any and all burning or simmering questions you
have about any part of publishing, for anyone in the room to answer.
There are usually some folks in attendance who have a ton of publishing
experience. It is typically one of the most popular meetings of
the year. October 3, 2009 Guest Expert: Valerie Ann Nemeth What is copyright, what exactly does it protect — and when? What is the difference between copyright and trademark? What is Fair Use, exactly? And most important, what is Intellectual Property and what can I do with it? Valerie Ann Nemeth, Intellectual Property, Licensing, Copyright, and Trademark Lawyer will finally answer your questions about the legal aspects of publishing and how to protect your manuscript, your ideas, and your expertise. The concept of the ownership of property is nothing new. What makes the intellectual portion different is really more in the nature of the property itself, not so much in the rights, which are inherent in ownership. Basically, just as a real property owner has the right to evict an individual from his or her land, an owner of intellectual property has the right to exclude others from the use of that property without permission from the owner. Intellectual property can also be transferred like other forms of property through purchase, option, assignment or licensing. Where the intellectual nature of the property differentiates itself from other forms of property is that it is generally intangible, that is, it is the product of creation, concept, expression, invention, and other products of the mind, which may make it more difficult to define.
October 31, 2009 Jeniffer Thompson will be joining us Halloween morning (costumes optional) to teach us more about Web 2.0. Earlier this year, we had an overview of Web 2.0 (online social media), but Hartsock will go into more depth about three specific tools we can and should use— Facebook, LinkedIn, and Twitter. About the speaker: Jeniffer Thompson is the co-founder of MonkeyCMedia, an Internet and Web design and marketing firm specializing in author services. She is also the author of Website WOW: How to Turn Your Website into Your Most Powerful Marketing Tool. The MCM website is www.MonkeyCMedia.com. December 10, 2009 This year PWSD will celebrate all the wonderful books and accomplishments of 2009 by having a cocktail party from 5:30 to 7:30 on Thursday, December 10. Join us for this celebration of books, reading, and publishing. |
McStravick has spent years developing dozens of all-talk radio programs, video, and cutting-edge Internet and on-demand delivery media in support of international publisher Hay House, Inc. Backed by her ten years in the self-help media industry and as an author herself of two self-help books, Flowdreaming and Creative Flowdreaming, Summer has a keen eye for the new media demands of today's publishing world. Summer has hosted her radio show, Flowdreaming, and co-hosted another weekly radio program with Dr. Wayne Dyer for more than four years. In her role at Hay House, she's created hundreds of seminars and audio programs for such self-development luminaries as Louise Hay, Gregg Braden, Doreen Virtue, Caroline Myss, Suze Orman, Marianne Williamson, Denise Linn, and a host of other well-known teachers.
presentation on guerilla marketing. In this session, Bob will cover:
About the speaker:Valerie Ann Nemeth has been practicing Intellectual Property Law for over 20 years, always with a concentration in Entertainment and Intellectual Property Law. She has concentrated her practice in the entertainment and intellectual property arenas, performing such services as negotiation and drafting of agreements in the music, film, television, and publishing fields, as well as the protection and licensing of trademark and copyright ownership. She is also an adjunct professor of law at the University of Redlands.