1775 Dove Ln
Carlsbad, CA 92011
USA
Liz Goodgold
RedFire Marketing and Branding
Your readers really do buy a book by its cover AND by its title. Most authors just guess at the process and ask a few friends, but Branding Guru Liz Goodgold is ready to spill the beans to ensure your title sizzles and sells.
Learn how to incorporate you brand vocabulary into your titles and how to make your brand soar. Liz will show you how to create a winning title that creates “flawless recall” and much much more.
As a bonus one lucky attendee will be selected for a “coach and call out” session in which Liz will help you with both your brand and your book title.
About the Speaker: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.
Liz’s talks are the epitome of “edutainment” – blending information, education, humor, and real-world examples. This fireball of energy takes issues directly from her audience demonstrating how branding is the key to boosting business.
Liz is a practicing “branding guru” having worked for such major clients as the World Trade Centers, Sharp HealthCare, Quaker Oats, and Univision, so that she knows what works and what doesn’t.
An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, CNBC, CNN, The Wall Street Journal, and The New York Times. Visit her at redfirebranding.com or follow her on Twitter.
