1775 Dove Ln
Carlsbad, CA 92011
USA
Are you ready to create a marketing strategy for your book? Book marketing is both an art and a science, and never a one-size-fits-all endeavor. The answer to “how will I market my book?” must be customized, and during this workshop Lee Wind will focus you on the specific efforts you can take to achieve your book marketing goals.
From his dual perspective as the director of marketing and programming for the Independent Book Publishers Association and the author publisher of the teen novel Queer as a Five-Dollar Bill, Lee will guide you through a five-part program to craft your personal book marketing strategy.
You will learn how to:
1) Target Your Audiences
2) Get Your Book Vetted
3) Choose Your Tools
4) Lean Into Synergy, and
5) Own Your Resilience
In the end, you’ll leave with book marketing insights and an actionable marketing strategy for your book.
Lee Wind is the director of marketing and programming at the Independent Book Publishers Association. A book blogger and author-publisher himself, Lee is passionate about empowering and amplifying independent voices.
He is the founding blogger and publisher of I’m Here. I’m Queer. What The Hell Do I Read?, an award-winning website about books, culture, and empowerment for Lesbian, Gay, Bi, Trans, Questioning and Queer youth, and their Allies. For over 11 years, readers from 100-plus countries have racked up 2.5 million page views—and counting! Lee is also the official blogger for the Society of Children’s Book Writers and Illustrators.
Crowdfunded in six days, Lee's debut teen novel, QUEER AS A FIVE-DOLLAR BILL, published in October 2018 and was selected as a semi-finalist for the BookLife Prize, making it one of Publishers Weekly’s top five independently published middle grade and young adult books of 2018. Lee and his novel were featured as the September 2018 Publishers Weekly BookLife “Indie Success Story.” Learn more about IBPA at ibpa-online.org, and about Lee at leewind.org.
