Self Publishing v. Traditional Publishing, a fight to the death? An IP Attorney’s Perspective


Join us at the Carlsbad Dove Library on August 31, 2013!

Mark Reichenthal practices in the areas of intellectual property, licensing, new media, entertainment law, book publishing, and general business contracts.
Prior to joining Branfman Law Group, P.C., Mark was a Senior Counsel at Wiley Publishing, Inc., publisher of the wildly successful and famous “…For Dummies” series where Mark was responsible for managing the day-to-day legal affairs of the company including the negotiation of book contracts, supervising the enforcement of the “…For Dummies” trademark, and all company trademark and copyright licensing.

Mark earned his Juris Doctor degree from California Western School of Law in 1995 and a Master of Science Degree in Book and Magazine publishing at Pace University in 1992. After joining the Bar, he was the Contracts Manager for Vivendi Universal’s software division. Mark is very involved with the Bar Association of North County San Diego as he was the Co-Chair of its Intellectual Property Section and Editor in Chief of its North County Lawyer. Currently, Mark is serving as a member of the North County Lawyer Editorial Committee, its Board of Directors and a Co-Chair of the Business Section. Mark is admitted to practice law in California.

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