Archive for the ‘PWSD News’ Category

Susan McBeth: Tips on Creating Outside the Bookstore Author Events

Thursday, June 5th, 2014


June 28th, 2014
Location: Carlsbad Dove Library

Susan McBeth is the owner of Adventures by the Book, which  she founded in 2011 to bring literature to life through unique, interesting, and adventurous author events and travels.  She is also the founder of the SoCal Author Academy, a series of hands-on intimate workshops that teach authors how to market their books and create non-bookstore events, as well as a contributor to Everyday Book Marketing published by Midge Raymond in fall 2013.

Susan has worked as an events coordinator for over 20 years, four and a half of which were spent specializing in author events at an independent bookstore.  She graduated magna cum laude from San Diego State University with a bachelor’s degree in business administration, with distinction in management, and a minor in German, followed by a master’s in comparative literature, while earning membership in Phi Beta Kappa and the Mortar Board Honor Society.  She is a member of the “One Book, One San Diego” committee and the Writing Women of San Diego.  Read more at


Amy Collins: New Shelves Distribution

Sunday, May 25th, 2014


Location: Carlsbad Dove Library

Amy Collins, President of New Shelves Distribution, will talk about the advantages and challenges of working with a distributor to get your book into bookstores. She will outline how to choose the best distributor for your book, and how to put together the best presentation and marketing plan to get your book accepted by one of the top distributors. Amy will also present a realistic picture of a sales call with the top bookbuyers at the national chains, and what you as author/publisher can do to make sure your book gets the best chance to succeed in the bookstore.

Amy started her career in the book industry as the book buyer for Village Green Books in Rochester, New York. In 1996, she became a National Account Rep for Prima Publishing.  In 2001, Amy was named Director of Sales at Adams Media in Boston and quickly rose to the Special Sales Director for parent company, F+W Media.  Over the years, she has sold to Barnes & Noble, Target, Costco, Borders, Books-A-Million, Wal-Mart, and all the major chains as well as helped launch several private label publishing programs for the book chains and companies such as PetSmart and CVS. In February 2006, she started a book marketing company for small presses that quickly became the fastest-growing book distribution company in North America, New Shelves Distribution.


Barbra Drizin: A Social Media Primer for Authors and Writers

Saturday, March 29th, 2014

Teacher, Trainer, Speaker


Location: Carlsbad Dove Library

Please join us for an exciting overview session of social media platforms that benefit writers and authors, with live examples of how they are used  (featuring blogs, Facebook, Twitter, Pinterest, Youtube, LinkedIn, e-newsletters, and marketing strategies.

Barbra is an educator at heart. Her passion is teaching others by conveying technical knowledge in a way that is easily understood. Barbra founded Start From Scratch Social MediaTM in 2010 as a means of expressing that passion.
Barbra owned and operated a successful independent staffing company in Silicon Valley during the hi-tech revolution. She worked with many start-ups and acquired a fascination with technology and became an eager student. As Barbra expanded her knowledge, her path became clear - teaching others there is a virtual world to discover and explore!

Today Barbra weaves her technical skills, knowledge of social media, experience as an educator and desire to help people into Start From Scratch Social Media.

Offering services, workshops and presentations to a target market of the “resistant, reluctant and intimidated,” Barbra demystifies social media in a fun, informative and interactive way.  Her audiences and clients walk away with the specific knowledge and motivation they need to use the resources and wealth of opportunities available by using social media.

There are three focuses of Start From Scratch Social Media:

  • Group & Organization Presentations and Workshops
  • Individual Client Education and Implementation
  • Social Media Management

Barbra also teaches Ipad, Iphone, apps, and computer.

Her mission is to make you comfortable, competent, and confident in the virtual world! And to discover which which social media platforms are right for you: for personal fulfillment, visibility, engagement and profit!

Brian Jud: Book Marketing Products and Services

Saturday, February 22nd, 2014


Location: Carlsbad Dove Library
Brian Jud is an author, publisher, president of Book Marketing Works, LLC and a book-marketing expert helping publishers market their books in non-bookstore markets to increase their unit sales, revenue and profits. Brian is also the Executive Director of SPAN (The Small Publishers Association of North America). He is the author of How to Make Real Money Selling Books and Beyond the Bookstore (a Publishers Weekly® book) describing new ways to sell more books to special-sales buyers. Brian is a partner in Premium Book Company, which offers commission-based sales of nonfiction, fiction, children’s titles and remainders to buyers in non-bookstore markets. He is the editor of the Book Marketing Matters™ special-sales newsletter and creator of the Special-Sales Profit Center™, a database to help publishers sell more books to special markets.

In addition, Brian conducts the Masters of Book Marketing seminars and series of Book Marketing Monthly webinars, as well as being a frequent speaker at publishing events and IBPA's Publishing University. He is also the author of the series of ebooklets and printed booklets with Proven Tips for Publishing Success. He wrote and published seven titles on job-search topics that will be used as examples during his presentation.

Angela Bole: Stronger Together – Getting the Most Out of Your Association Memberships

Wednesday, January 29th, 2014

February 22, 2014. PWSD welcomes Angela Bole, Executive Director of the Independent Book Publishers Association (, who will describe how trade associations enable independent publishers to be competitive in a crowded market through educational and volunteer opportunities, consistent application of industry standards, and the preparation of future leaders. She will explicitly address the connection between IBPA and PWSD and how PWSD members can take advantage of the benefits IBPA provides. Angela will also discuss the upcoming Publishing University and the scholarship program with IBPA and PWSD. (more…)

Thom Kephart, CreateSpace and Kindle Direct Publishing

Friday, December 13th, 2013


Encinitas Community Center

January 25, 2014

Empowering Authors with Amazon Independent Publishing: Join us for an overview about how to effectively use CreateSpace, Kindle Direct Publishing, and other Amazon services, to independently publish.

Thom Kephart - PWSD speaker from Amazon

Thom Kephart has worked in publishing for eight years, initially working with CreateSpace to develop professional editorial offerings. His second role with the company allowed him to work closely with authors while leading customer experience projects company wide. In 2011 Thom joined Amazon as the Community Outreach Manager, responsible for building brand awareness for CreateSpace and Kindle Direct Publishing. He has been very involved in the developing rise of independent publishing throughout his career.


It’s Our Holiday Party:

Thursday, October 31st, 2013

Help us close out the year with a bang!

When: Friday, December 13  6-8pm

Location: La Costa Valley Club

Join us for the Annual PWSD Holiday Party and Publishing Celebration. This party is FREE, our thank you for your commitment to successful publishing and to sharing your ideas with one another. We’ll serve cocktails and refreshment as well as light appetizers, and we encourage you to bring a copy of your book to display and share. We also hope you will bring your friends, colleagues, and acquaintances who are interesting in this crazy world of publishing. This is your celebration of your publishing adventure, so put it on your calendar and join us!

Click to RSVP

How I Created a Dollar Out of Thin Air

Friday, October 4th, 2013


Location: Encinitas Community Center

photo of Ann marie Houghtailing

Writing a book can be a singular event or it can be piece of a larger business. Understanding your book's role will help you determine how to market your book and create revenue streams. Ann marie Houghtailing will share her story of how she created money, opportunity, and exposure from her books, How I Created a Dollar Out of Thin Air.


*How to identify publication goals

*How to create an actionable plan to realize your goals

*What people are really buying when they buy your book


Self Publishing v. Traditional Publishing, a fight to the death? An IP Attorney’s Perspective

Saturday, July 27th, 2013


Join us at the Carlsbad Dove Library on August 31, 2013!

Mark Reichenthal practices in the areas of intellectual property, licensing, new media, entertainment law, book publishing, and general business contracts.
Prior to joining Branfman Law Group, P.C., Mark was a Senior Counsel at Wiley Publishing, Inc., publisher of the wildly successful and famous “…For Dummies” series where Mark was responsible for managing the day-to-day legal affairs of the company including the negotiation of book contracts, supervising the enforcement of the “…For Dummies” trademark, and all company trademark and copyright licensing.

Mark earned his Juris Doctor degree from California Western School of Law in 1995 and a Master of Science Degree in Book and Magazine publishing at Pace University in 1992. After joining the Bar, he was the Contracts Manager for Vivendi Universal’s software division. Mark is very involved with the Bar Association of North County San Diego as he was the Co-Chair of its Intellectual Property Section and Editor in Chief of its North County Lawyer. Currently, Mark is serving as a member of the North County Lawyer Editorial Committee, its Board of Directors and a Co-Chair of the Business Section. Mark is admitted to practice law in California.

The Basics of Creating a Book Publicity Plan

Saturday, June 29th, 2013

Next Meeting:

July 27, 2013
Carlsbad Dove Library
1775 Dove Lane
Carlsbad, CA 92011
RSVP here

Julia Drake is the founder and owner of Julia Drake PR, a boutique literary publicity company that specializes in customized press campaigns, social media marketing, innovative book events, author websites and promotional videos. Julia has appeared as a speaker on many industry panels at IWOSC, UCLA, the Women’s National Book Association, PALA (Publishers Association of Los Angeles) and the Lambda Literary Foundation. She holds a Bachelor's Degree in film from UCLA and a Master's Degree in Screenwriting from The American Film Institute. For more information, please visit:

The Basics of Creating a Book Publicity Plan: Why do you need publicity? Because you can have the greatest product in the world and if nobody knows about it – it won't sell. It’s like the proverbial tree falling in the woods. Publicity is the art of building awareness of your book and platform with your target audience. The objective is to gain positive coverage by connecting media with the audience for your book. Coverage may include reviews, interviews, profiles, feature articles, guest articles, op-eds, and mentions of your book, you, and/or your brand/platform. Julia Drake will take you through the step-by-step process of building your author platform and social media network to pre-launch strategies and book release timing to the actual media campaign and how to continue to build exposure for your book for years to come.

RSVP here