Archive for the ‘PWSD News’ Category

Marketing Secrets from a Best-Selling Independent Author

Saturday, May 25th, 2013

With Sheri Fink
The Carlsbad Dove Library
June 29, 2013 @ 10:00 am – 12:00 pm

Sheri Fink, local author of the #1 best-selling children’s books, The Little Rose and The Little Gnome, will share her inspirational journey to becoming an independent children’s author as well as her marketing and social media strategies for maximum success. Learn how to cultivate and grow your Fan base, how to leverage word-of-mouth marketing to spread the word about your book, and how to use social media for fun and profit. Whether you’re independently published, traditionally published, or hoping to one day be published, you’ll receive valuable insights from this session.

Sheri Fink is a #1 international best-selling, award-winning children’s author and creator of “The Whimsical World of Sheri Fink” children’s brand. Sheri writes books and gives talks that inspire and delight children while planting seeds of self-esteem. Her first book, The Little Rose, was a #1 best-seller on Amazon for over 60 weeks, became the #1 Top-Rated Children’s eBook on Amazon, and won a gold medal in the Readers Favorite International Book Awards. Her subsequent books, The Little Gnome and Exploring the Garden with the Little Rose debuted on the Amazon best-seller list. Her next book, The Little Firefly, will be published in March 2013.

Writing and Publishing Today — The Essential Role of an Editor and Publishing Nuts & Bolts

Monday, May 20th, 2013

Writing and Publishing Today — The Essential Role of an Editor and Publishing Nuts & Bolts
May 25, 2013
The Carlsbad Dove Library

The program will cover:
– why writers need editors
– what editors do
– when the manuscript is completed, what next?
– publishing options, tips and traps

Larry Edwards is an award-winning investigative journalist, professional book editor, publishing consultant and the author of three books. His most recent book, “Dare I Call It Murder? — A Memoir of Violent Loss” won first place in the 2012 San Diego Book Awards, unpublished memoir category. He formerly served as business editor of San Diego Magazine and editor of The T Sector magazine, Maritime Quarterly, and the San Diego Log newspaper. He has served as a judge for the San Diego Book Awards since 2005.

The Publishing Apocalypse: It’s the End of the World as We Know it

Saturday, March 30th, 2013

With Andrew Zack, The AZack Company, Inc.
April 27th, 2013
Encinitas Community Center

Random House is merging with Penguin. The Department of Justice has sued to change the way books are sold. Traditional publishers are providing services for self-publishers. And agents are becoming publishers. To quote Battlestar Galactica, “What the frack is going on?” Join veteran literary agent, author coach, and publisher Andrew Zack as he tries to sort it all out and provide authors with guidance on the best way to get published. From the traditional to the guerilla, he’ll take a look at it all.

Andrew Zack is president of The Zack Company, Inc., a literary agency, and Author Coach, LLC, an author coaching and editorial consultation service, as well as publisher of Endpapers Press. A publishing veteran with nearly a quarter-century in the publishing business, Andy has worked in-house and freelance for many major publishers. He began his literary agent career at Scovil Chichak Galen Literary Agency in New York, and started his own firm in 1996. In 2006, he moved to San Diego, CA. His areas of interest for both TZC and AC are wide and varied, covering nearly all areas of fiction and nonfiction. A complete list of representation areas can be found at Those interested in author coaching services or managed self-publishing options should visit

The Science of Character Naming

Monday, March 25th, 2013

Sharón Lynn Wyeth
Author and Speaker
Join us this Saturday, March 30th at the Encinitas Community Center

How do writers know what to name their characters? If you have the correct name, everybody can identify with that character and buy into what he is doing. However, the wrong name separates your audience from your character as readers cannot identify with your character. There are certain names that traditionally mean bad guys like Brutus or Bruce. Similarly there are names that indicate the good guys like Maria and Mary. Misnaming your character spells certain death for your material. How can you make sure that you have the right name?

Sharón Lynn Wyeth (said Shah-rone Lynn Y-ith) has developed Neimology® Science, the revolutionary study of how the placement of letters in a name affects who we are. Her first book “KNOW THE NAME; KNOW THE PERSON, How a Name Can Predict Thoughts, Feelings and Actions” is an Amazon bestseller that earned a Literary Excellence Award. Come here what she has to say about names and how to determine the perfect name for your characters.

RSVP to this meeting!

PWSD Scholarship Opportunity

Sunday, January 27th, 2013

IBPA logoIBPA’s scholarship program provides opportunities for affiliate members who are interested in advancing their publishing program to attend IBPA’s annual Publishing University and to become successful independent publishers. IBPA awards one scholarship to each affiliate, each year. Applications are submitted to the regional affiliate, not directly to IBPA. The affiliate then sends all applications received along with their recommendation(s) to the IBPA office. The IBPA Board of Directors, or their representatives, then awards scholarship to the candidates who meet the established criteria.

Read more and learn how to apply by clicking this link

So you want to be an author?!

Saturday, January 26th, 2013

February 23rd, 2013

The Valley Club
2280 Calle Barcelona
Carlsbad, Ca. 92009

Your Book As a Business – Make YOUR Book the Next BIG thing!

Join Charmaine Hammond, an award winning and bestselling author of On Toby’s Terms (Bettie Youngs Books, Sept. 2010), Toby The Pet Therapy Dog & His Hospital Friends (Bettie Youngs Books, Aug. 2011) and soon to be released GPS Your Best Life and Toby Says Be A Buddy, Not A Bully books (also Bettie Youngs Books) as she shares how to make your book a business, not an expensive hobby! Her new program Your Book As a Business- the ultimate guide, will be a new way of looking at your book, and its future success.

In less than two years Charmaine has written four books, developed a number of products for the corporations she serves as a professional speaker and trainer, and has had one book in development to become a major motion picture.

The secret? She treated her book as a business. In this presentation you will discover how to:

  • Make your book a business
  • Learn how to maximize your use of Amazon
  • Discover the inside scoop on planning a book launch and virtual campaign
  • Develop systems to every aspect of book writing, promotion, media, events, marketing and platform building
  • And, create a community of champions and sponsors to sell your book and sponsor aspects of your book business

Charmaine is author of the bestselling book On Toby’s Terms which is in development to become a motion picture! Charmaine is also author of Bounce Forward, Toby The Pet Therapy Dog, and the co- author of GPS Your Best Lifecharting your destination and getting there in style.

Charmaine has been featured on many TV and radio programs including Alberta Prime Time, CTV, Global News, CTSTV, CBC Radio, CTV, CHAM 820 Radio, and many forms of print media.

Visit Charmaine’s Website


Learn the Craft Of Screenwriting

Wednesday, January 2nd, 2013

January 26th, 2013

at the Carlsbad Dove Library

Come Learn the Craft Of Screenwriting with Marni!
Have you ever dreamed of taking your work to the big screen?

RSVP here

This fun and interactive workshop will include:

  • The Differences between Screenwriting and Novel writing
  • The Basics of Adaptation – How to take your novel and turn it into a screenplay
  • Creating a marketable film story idea
  • Loglines, what are they and how to use them
  • Utilizing the Hero’s Journey to Sell Your Work
  • The 10 Most Popular Genres in Hollywood
  • 6 Simple Steps to Screenplay Structure
  • An introduction to utilizing the Beat Sheet.- a vital tool that will shape your screenwriting forever

Note: If people e-mail me in advance, I can send them the handouts (otherwise can e-mail them after the lecture/workshop)

Marni Freedman is a produced, published and award winning writer. After graduating as an award winning student from the USC School of Filmic Writing, Marni began her career with her play, “Two Goldsteins on Acid,” which was produced in Los Angeles. She worked as a script doctor for Fox Searchlight, Disney, and other film companies and worked as a script agent for the Mary Sue Seymour Agency. One of her plays was made into a film, “Playing Mona Lisa,” and was produced by Disney. She has published articles in several magazines and online sites, worked as a ghost writer for a “how to” book series and is currently in demand as a book editor and script doctor. Currently, around San Diego, you can find Marni teaching writing workshops at San Diego Writers Ink, UCSD Extension and running the popular San Diego Screenwriter’s group, The Writer’s Circle.

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RSVP here

PWSD Holiday Party – 2012

Tuesday, December 18th, 2012

Thanks to everyone for coming out for the 2012 Publishers of San Diego and Writers Holiday Party this year, it was a smashing success.  We had a packed room, everyone looks fabulous in their festive outfits and we shared a good amount of cheer!  We are very much looking forward to a productive and successful year in 2013. Stay tuned for our updated 2013 schedule, we’ve got some fantastic speakers lined up this year!

Get your Professional Headshot Taken

Tuesday, July 10th, 2012

FYI: Reserved spaces are filled, however, there might still be an opportunity at the event in the event that someone cancels or does not show up.

Every professional needs a good—make that great—headshot. Often times, people are afraid to have their picture taken, or they are worried that they can’t afford it. This typically results in no headshot, or worse, a headshot that is poorly lighted and unprofessional.  When you get the call to appear as a guest blogger, or to speak at a conference, you’ll be glad you took the time to get your headshot taken.

Publishers & Writers of San Diego has arranged for a professional photographer to come in and offer affordable headshots to its members at the next PWSD meeting.  You won’t want to miss this fantastic opportunity!

WHO:  Chad Thompson, of Chad Thompson Photography, will bring lighting and gear to capture individual headshots.  Each sitting will last approximately 15 – 25 minutes.

WHEN:  Saturday, July 28, 2012 from 9:30 to Noon.

COST: $35 (cash, check, or credit cards accepted on site).


Wear something flattering, solid colors are best for photographs—busy prints and stripes can be very distracting on film.

Ladies: bring extra make-up to touch-up right before your shoot.

View Chad Thompson’s Work



Welcome to the new PWSD website

Wednesday, May 23rd, 2012

Welcome to our brand new PWSD website.  Whether this is your first time or your hundreth, we welcome you!

Publishers and Writers of San Diego (aka PWSD) is a nonprofit trade organization focusing on the business of publishing. Our mission is to help independent publishers and authors understand the many facets of the industry and publish as successfully as possible. We emphasize upholding professional standards, regardless of how a work is brought to market, and learning together about this constantly changing business.

We hope you’ll take a few minutes to look around our site: check out our fantastic roster of 2012 Speakers, sign up for our FREE newsletter, and join us!  We look forward to meeting you!