Archive for the ‘Monthly PWSD Meetings’ Category

Brian Jud: Book Marketing Products and Services

Saturday, February 22nd, 2014


Location: Carlsbad Dove Library
Brian Jud is an author, publisher, president of Book Marketing Works, LLC and a book-marketing expert helping publishers market their books in non-bookstore markets to increase their unit sales, revenue and profits. Brian is also the Executive Director of SPAN (The Small Publishers Association of North America). He is the author of How to Make Real Money Selling Books and Beyond the Bookstore (a Publishers Weekly® book) describing new ways to sell more books to special-sales buyers. Brian is a partner in Premium Book Company, which offers commission-based sales of nonfiction, fiction, children’s titles and remainders to buyers in non-bookstore markets. He is the editor of the Book Marketing Matters™ special-sales newsletter and creator of the Special-Sales Profit Center™, a database to help publishers sell more books to special markets.

In addition, Brian conducts the Masters of Book Marketing seminars and series of Book Marketing Monthly webinars, as well as being a frequent speaker at publishing events and IBPA's Publishing University. He is also the author of the series of ebooklets and printed booklets with Proven Tips for Publishing Success. He wrote and published seven titles on job-search topics that will be used as examples during his presentation.

Angela Bole: Stronger Together – Getting the Most Out of Your Association Memberships

Wednesday, January 29th, 2014

February 22, 2014. PWSD welcomes Angela Bole, Executive Director of the Independent Book Publishers Association (, who will describe how trade associations enable independent publishers to be competitive in a crowded market through educational and volunteer opportunities, consistent application of industry standards, and the preparation of future leaders. She will explicitly address the connection between IBPA and PWSD and how PWSD members can take advantage of the benefits IBPA provides. Angela will also discuss the upcoming Publishing University and the scholarship program with IBPA and PWSD. (more…)

Thom Kephart, CreateSpace and Kindle Direct Publishing

Friday, December 13th, 2013


Encinitas Community Center

January 25, 2014

Empowering Authors with Amazon Independent Publishing: Join us for an overview about how to effectively use CreateSpace, Kindle Direct Publishing, and other Amazon services, to independently publish.

Thom Kephart - PWSD speaker from Amazon

Thom Kephart has worked in publishing for eight years, initially working with CreateSpace to develop professional editorial offerings. His second role with the company allowed him to work closely with authors while leading customer experience projects company wide. In 2011 Thom joined Amazon as the Community Outreach Manager, responsible for building brand awareness for CreateSpace and Kindle Direct Publishing. He has been very involved in the developing rise of independent publishing throughout his career.


It’s Our Holiday Party:

Thursday, October 31st, 2013

Help us close out the year with a bang!

When: Friday, December 13  6-8pm

Location: La Costa Valley Club

Join us for the Annual PWSD Holiday Party and Publishing Celebration. This party is FREE, our thank you for your commitment to successful publishing and to sharing your ideas with one another. We’ll serve cocktails and refreshment as well as light appetizers, and we encourage you to bring a copy of your book to display and share. We also hope you will bring your friends, colleagues, and acquaintances who are interesting in this crazy world of publishing. This is your celebration of your publishing adventure, so put it on your calendar and join us!

Click to RSVP

How I Created a Dollar Out of Thin Air

Friday, October 4th, 2013


Location: Encinitas Community Center

photo of Ann marie Houghtailing

Writing a book can be a singular event or it can be piece of a larger business. Understanding your book's role will help you determine how to market your book and create revenue streams. Ann marie Houghtailing will share her story of how she created money, opportunity, and exposure from her books, How I Created a Dollar Out of Thin Air.


*How to identify publication goals

*How to create an actionable plan to realize your goals

*What people are really buying when they buy your book


Self Publishing v. Traditional Publishing, a fight to the death? An IP Attorney’s Perspective

Saturday, July 27th, 2013


Join us at the Carlsbad Dove Library on August 31, 2013!

Mark Reichenthal practices in the areas of intellectual property, licensing, new media, entertainment law, book publishing, and general business contracts.
Prior to joining Branfman Law Group, P.C., Mark was a Senior Counsel at Wiley Publishing, Inc., publisher of the wildly successful and famous “…For Dummies” series where Mark was responsible for managing the day-to-day legal affairs of the company including the negotiation of book contracts, supervising the enforcement of the “…For Dummies” trademark, and all company trademark and copyright licensing.

Mark earned his Juris Doctor degree from California Western School of Law in 1995 and a Master of Science Degree in Book and Magazine publishing at Pace University in 1992. After joining the Bar, he was the Contracts Manager for Vivendi Universal’s software division. Mark is very involved with the Bar Association of North County San Diego as he was the Co-Chair of its Intellectual Property Section and Editor in Chief of its North County Lawyer. Currently, Mark is serving as a member of the North County Lawyer Editorial Committee, its Board of Directors and a Co-Chair of the Business Section. Mark is admitted to practice law in California.

The Basics of Creating a Book Publicity Plan

Saturday, June 29th, 2013

Next Meeting:

July 27, 2013
Carlsbad Dove Library
1775 Dove Lane
Carlsbad, CA 92011
RSVP here

Julia Drake is the founder and owner of Julia Drake PR, a boutique literary publicity company that specializes in customized press campaigns, social media marketing, innovative book events, author websites and promotional videos. Julia has appeared as a speaker on many industry panels at IWOSC, UCLA, the Women’s National Book Association, PALA (Publishers Association of Los Angeles) and the Lambda Literary Foundation. She holds a Bachelor's Degree in film from UCLA and a Master's Degree in Screenwriting from The American Film Institute. For more information, please visit:

The Basics of Creating a Book Publicity Plan: Why do you need publicity? Because you can have the greatest product in the world and if nobody knows about it – it won't sell. It’s like the proverbial tree falling in the woods. Publicity is the art of building awareness of your book and platform with your target audience. The objective is to gain positive coverage by connecting media with the audience for your book. Coverage may include reviews, interviews, profiles, feature articles, guest articles, op-eds, and mentions of your book, you, and/or your brand/platform. Julia Drake will take you through the step-by-step process of building your author platform and social media network to pre-launch strategies and book release timing to the actual media campaign and how to continue to build exposure for your book for years to come.

RSVP here

Marketing Secrets from a Best-Selling Independent Author

Saturday, May 25th, 2013

With Sheri Fink
The Carlsbad Dove Library
June 29, 2013 @ 10:00 am - 12:00 pm

Sheri Fink, local author of the #1 best-selling children's books, The Little Rose and The Little Gnome, will share her inspirational journey to becoming an independent children's author as well as her marketing and social media strategies for maximum success. Learn how to cultivate and grow your Fan base, how to leverage word-of-mouth marketing to spread the word about your book, and how to use social media for fun and profit. Whether you're independently published, traditionally published, or hoping to one day be published, you'll receive valuable insights from this session.

Sheri Fink is a #1 international best-selling, award-winning children’s author and creator of “The Whimsical World of Sheri Fink” children’s brand. Sheri writes books and gives talks that inspire and delight children while planting seeds of self-esteem. Her first book, The Little Rose, was a #1 best-seller on Amazon for over 60 weeks, became the #1 Top-Rated Children’s eBook on Amazon, and won a gold medal in the Readers Favorite International Book Awards. Her subsequent books, The Little Gnome and Exploring the Garden with the Little Rose debuted on the Amazon best-seller list. Her next book, The Little Firefly, will be published in March 2013.

Writing and Publishing Today — The Essential Role of an Editor and Publishing Nuts & Bolts

Monday, May 20th, 2013

Writing and Publishing Today -- The Essential Role of an Editor and Publishing Nuts & Bolts
May 25, 2013
The Carlsbad Dove Library

The program will cover:
-- why writers need editors
-- what editors do
-- when the manuscript is completed, what next?
-- publishing options, tips and traps

Larry Edwards is an award-winning investigative journalist, professional book editor, publishing consultant and the author of three books. His most recent book, “Dare I Call It Murder? -- A Memoir of Violent Loss" won first place in the 2012 San Diego Book Awards, unpublished memoir category. He formerly served as business editor of San Diego Magazine and editor of The T Sector magazine, Maritime Quarterly, and the San Diego Log newspaper. He has served as a judge for the San Diego Book Awards since 2005.

The Publishing Apocalypse: It’s the End of the World as We Know it

Saturday, March 30th, 2013

With Andrew Zack, The AZack Company, Inc.
April 27th, 2013
Encinitas Community Center

Random House is merging with Penguin. The Department of Justice has sued to change the way books are sold. Traditional publishers are providing services for self-publishers. And agents are becoming publishers. To quote Battlestar Galactica, “What the frack is going on?” Join veteran literary agent, author coach, and publisher Andrew Zack as he tries to sort it all out and provide authors with guidance on the best way to get published. From the traditional to the guerilla, he’ll take a look at it all.

Andrew Zack is president of The Zack Company, Inc., a literary agency, and Author Coach, LLC, an author coaching and editorial consultation service, as well as publisher of Endpapers Press. A publishing veteran with nearly a quarter-century in the publishing business, Andy has worked in-house and freelance for many major publishers. He began his literary agent career at Scovil Chichak Galen Literary Agency in New York, and started his own firm in 1996. In 2006, he moved to San Diego, CA. His areas of interest for both TZC and AC are wide and varied, covering nearly all areas of fiction and nonfiction. A complete list of representation areas can be found at Those interested in author coaching services or managed self-publishing options should visit