To start off 2025, Desiree Duffy of Black Chateau gave an excellent presentation on book reviews: the many kinds, how to get them, and how to use them.
She generously agreed to share her slides. Get them here.
Archive for the ‘PWSD News’ Category
Desiree Duffy gave an excellent presentation on book reviews: the many kinds, how to get them, and how to use them. (SLIDES)
Monday, February 10th, 2025Author Websites Made Easy with John Burke – Slides
Thursday, March 8th, 2018John shares slides from his February presentation on creating and maintaining a successful author website.
“I published a book” is not a marketing plan with Lee Wind – Worksheet Printout
Wednesday, October 11th, 2017Lee Wind, Director of Marketing and Programming for the Independent Book Publishers Association, walked attendees through these worksheets for how to build an effective marketing plan for your book.
"I published a book" is not a marketing plan worksheet
Book Publicity 101 with Holly Watson – Slides
Tuesday, August 8th, 2017Holly Watson, a PR agent who has worked for many of the major publishing companies, shared her insight into what goes into a great PR campaign, what authors can and should do for themselves, and what they should hire others to do. She generously offered to share her slides. Thanks, Holly, for a great presentation.
Cliff Notes from Portland by Gerri Santiago and Dan Primbs
Thursday, May 11th, 2017Get the highlights from the 'Publishing University 2017: Cliff Notes from Portland', by Gerri Santiago, the PWSD scholarship recipient, and her business partner, Dan Primbs from May 6th. They agreed to share their slides on book development, marketing, distribution, and more. Please click on the link below for the slides.
Key Success Factors for Writers Today and into the Future – Slides
Thursday, November 10th, 2016Steve Wilson, CEO of FastPencil, an end-to-end writing and publishing platform, presented his observations about challenges and opportunities for independent writers today. He generously agreed to share his slides. Also, he announced a new collaboration between FastPencil and the bookstore chain Books-A-Million to support independent publishers. A link to the program as well as some information about it are also available below.
To read the Press Release, click here.
Click below to view the slides from Steve's presentation:
Key Success Factors for Writers Today and into the Future with Steve Wilson
Visit the bookstore chain, Books-A-Million's website here.
How to Make More Money from Your Writing – Slides
Tuesday, August 2nd, 2016We had a wonderful presentation on Saturday, July 30th by Speaker and Author, Carla King. You can view her slides from the presentation, below.
Get Carla's Self-Publishing Boot Camp Guide for Authors, 3rd Edition eBook. To get 40% off, use code VP92G, by clicking here.
How to Make More Money with Your Writing and Related Works by Carla King on Scribd
PWSD Welcomes Mark Coker from SmashWords
Tuesday, February 3rd, 2015
Nearly a full-house enjoyed a stellar presentation from Smashwords founder and CEO Mark Coker. He has very generously shared his slides from the presentation with a wealth of great tips, resources, and secrets to selling more ebooks and making more money.
Dan Poynter: Publishing Poynters from the Guru
Saturday, September 27th, 2014RSVP
Location: Carlsbad (Dove) Library
Whether you sell out to a publisher or publish yourself, the author must do the promotion. This has always been true but the book publishing industry is changing. Today, book promotion is faster, easier, cheaper, and a lot more fun.
Dan will describe the new ways to promote your book and will provide you with the necessary tools.
All specifics, no generalities.
This presentation is full of supporting statistics and scenarios.
The voluminous handout has all the (take home) details.
Doesn’t your book deserve publicity?
Dan Poynter is an author (130+ books), publisher (since 1969), speaker (Certified Speaking Professional). His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in The New York Times. The media come to Dan because he is the leading authority on book publishing. A professional speaker, he travels more than 6,000 miles each week to share his book plan. Dan is a past vice-president of the Publishers Marketing Association. He lives in Santa Barbara.
Canaries in the Coalmine: Lessons and Insights for Publishers from Digital Music, Video and Content Marketing
Saturday, August 30th, 2014RSVP
September 27, 2014
Location: Carlsbad (Dove) Library
Thanks to the ease of producing and distributing eBooks, a rich ecosystem is evolving to support indie authors and non-traditional publishers. Music, the first digital media impacted by the evolution of the Internet, sheds light on where we are headed. Musicians (and labels) have learned that it takes multiple revenue streams and adept use of social media and online marketing to attract an audience. Online video isn’t far behind. Have you noticed how many eBook subscription services like to call themselves “the Netflix of books”?
Content marketing—using your information as a form of advertising—can be a construct to guide us in building our platforms and launching a book. How are fiction and non-fiction indie publishers tapping the power of content marketing to sell more books and raise their personal visibility?
eBooks continue to shape our marketing and editorial decisions. Join us on September 27th when David Wogahn returns for our 4th annual update on the state of eBook publishing.
